Research surveys that get past one-word answers

Start with the question you want answered, then pick the narrowest template that fits it. The Price sensitivity survey tests what people would pay, the Competitor research survey shows what else they considered, and the Customer development survey is for early interviews when you are still learning the problem. Open questions are where a chat survey earns its keep, because the follow-up asks "why" the way an interviewer would.

84 templates

  • Customer profile form

    Form · Contact12 questions~4 min

    Learn who a customer is, what they want from you and how they like to be contacted.

    customer profile formcustomer information formcustomer onboarding

  • Product evaluation form

    Form · Evaluation13 questions~4 min

    Score a product on the job it has to do, and find out exactly where it falls short.

    product evaluationproduct reviewproduct testing

  • Software evaluation form

    Form · Evaluation15 questions~4 min

    Test software on real work and get a recommendation each reviewer can explain.

    software evaluationsoftware selectiontool comparison

  • Software update feedback form

    Form · Feedback14 questions~4 min

    Hear how a new release changed people's work, and catch what broke.

    release feedbackproduct update surveysoftware feedback

  • Beta tester signup form

    Form · Signup11 questions~4 min

    Recruit testers who will actually test, sorted by platform and available time.

    beta tester signupbeta programearly access

  • Waitlist form

    Form · Signup17 questions~4 min

    Collect signups, sort them by platform, and find your first testers.

    waitlist formlaunch waitlistpre-launch signup

  • Price sensitivity survey

    Survey · Business11 questions~3 min

    Four price-point questions in the Van Westendorp style, with value and context around them.

    price sensitivityVan Westendorpwillingness to pay

  • Restaurant feedback survey

    Survey · Business15 questions~4 min

    Learn who your diners are, how each visit rated and what they want from the menu.

    restaurant surveydiner surveymenu feedback

  • System usability survey

    Survey · Business10 questions~3 min

    A task check, ten standard usability statements and the moments people got stuck.

    system usability scaleSUS questionnaireusability testing

  • Website questionnaire

    Survey · Customer satisfaction10 questions~3 min

    Find out what visitors came for, and where the site let them down.

    website questionnairewebsite feedbackuser experience

  • Student satisfaction survey

    Survey · Customer satisfaction13 questions~4 min

    Teaching, resources, workload and support, from the students themselves.

    student satisfaction surveycourse evaluationstudent feedback

  • Member satisfaction survey

    Survey · Customer satisfaction13 questions~3 min

    Find out what members value, and why some might not renew.

    member satisfaction surveymembership surveyassociation feedback

  • Customer development survey

    Survey · Customer success11 questions~4 min

    Understand a problem through people's real behaviour, before you build anything.

    customer developmentproblem interviewcustomer discovery

  • Customer loyalty survey

    Survey · Customer success10 questions~3 min

    Learn what keeps customers coming back and what could pull them away.

    customer loyaltyretention surveyrepeat customers

  • Customer needs survey

    Survey · Customer success10 questions~3 min

    Find out what customers are trying to achieve and what stands in their way.

    customer needsneeds assessmentcustomer research

  • Manager effectiveness survey

    Survey · Evaluation12 questions~4 min

    Hear from a team how their manager really supports them, one behaviour at a time.

    manager effectiveness surveyupward feedbackmanager evaluation

  • Pre-event survey

    Survey · Event12 questions~4 min

    Find out what registered attendees want and need before the doors open.

    pre-event surveyattendee surveyconference planning

  • Event planning survey

    Survey · Event11 questions~3 min

    Ask the people you want in the room what would get them there, before you book anything.

    event planning surveyevent interest surveyaudience research

  • Professional development feedback survey

    Survey · Feedback12 questions~4 min

    Check whether development support is useful, and what people need to put new skills to work.

    professional development surveylearning and developmenttraining needs

  • Mobile app survey

    Survey · Feedback12 questions~4 min

    Learn how people use your app, where it frustrates them and what would make it more useful.

    mobile app surveyapp feedbackin-app survey

  • Brand awareness survey

    Survey · Feedback10 questions~3 min

    Find out who remembers your brand unprompted, who recognises it, and where they came across it.

    brand awareness surveybrand recallbrand recognition

  • Management survey

    Survey · Feedback10 questions~3 min

    Hear how priorities, decisions, communication and support feel from inside the team.

    management surveymanager feedbackteam survey

  • Product feedback survey

    Survey · Feedback13 questions~4 min

    Learn what users rely on, what gets in their way and what they want next.

    product feedback surveyuser feedbackfeature requests

  • Lead generation survey

    Survey · Feedback9 questions~3 min

    Learn what potential buyers need, then invite the ones who want help to talk.

    lead generation surveylead captureprospect research

  • Communication survey

    Survey · Feedback11 questions~4 min

    Find out where information flows well at work, and where it gets lost.

    communication surveyinternal communicationemployee survey

  • Employee benefits survey

    Survey · Feedback11 questions~3 min

    Learn which benefits people know about, use and value, and which ones they can't reach.

    employee benefits surveybenefits feedbackhr survey

  • Healthcare employee satisfaction survey

    Survey · Healthcare12 questions~4 min

    Understand how healthcare staff experience their work, without collecting patient details.

    healthcare employee surveynurse satisfaction surveyhospital staff survey

  • Competitor research survey

    Survey · Market research14 questions~4 min

    Find out who you were compared with, on what, and why the buyer went the way they did.

    competitor researchwin loss surveycompetitive analysis

  • Personality questionnaire

    Survey · Market research11 questions~4 min

    Help people describe how they like to work, in their own words, as a start to a team conversation.

    personality questionnaireworking styleteam building

  • Diet survey

    Survey · Market research11 questions~4 min

    Understand eating patterns, food choices and the practical barriers behind them.

    diet surveyeating habits surveynutrition survey

  • Facebook survey

    Survey · Market research10 questions~3 min

    Learn why people follow your Page or Group and what would get them more involved.

    facebook surveyfacebook group surveysocial media survey

  • Insurance questionnaire

    Survey · Market research15 questions~4 min

    Collect needs, current cover and priorities before an insurance review call.

    insurance questionnaireinsurance needs assessmentinsurance intake

  • Customer loss survey

    Survey · Marketing12 questions~4 min

    Learn what changed for a customer who stopped buying, and how you compare with where they went.

    customer loss surveylost customer surveylapsed customer survey

  • Customer retention survey

    Survey · Marketing10 questions~3 min

    Ask current customers what keeps them with you and what could change their mind.

    customer retention surveyrenewal surveyat-risk customers

  • Fashion marketing questionnaire

    Survey · Marketing12 questions~4 min

    Understand your fashion customers' style, spending and what persuades them to buy.

    fashion marketing questionnairefashion surveyclothing brand survey

  • Firmographics survey

    Survey · Marketing12 questions~4 min

    Profile the companies in your audience by size, sector, model and who makes buying decisions.

    firmographics surveyfirmographic dataB2B survey

  • Food survey

    Survey · Marketing10 questions~3 min

    Learn what people like to eat, what they avoid and what they value when choosing food.

    food surveyfood preferences surveymenu planning survey

  • Magazine reader survey

    Survey · Marketing10 questions~3 min

    Find out which sections readers value, which they skip and what would make them stay.

    magazine reader surveyreader surveypublication feedback

  • Market segmentation survey

    Survey · Marketing11 questions~3 min

    Find meaningful groups in your audience based on needs and behaviour.

    market segmentation surveycustomer segmentationneeds-based segmentation

  • Media usage survey

    Survey · Marketing10 questions~3 min

    Learn where your audience gets news and entertainment, and why they choose each channel.

    media usage surveymedia consumption surveymedia habits

  • Mystery shopper survey

    Survey · Marketing13 questions~4 min

    Give mystery shoppers a clear, factual way to report each visit.

    mystery shopper surveymystery shopping formstore audit

  • Online community needs assessment survey

    Survey · Marketing11 questions~3 min

    Find out what members need before you plan the next event, channel or program.

    community surveyneeds assessmentmember survey

  • Path to purchase survey

    Survey · Marketing11 questions~4 min

    Map the steps real customers took from first need to final purchase.

    path to purchasecustomer journey surveybuyer journey

  • Phone survey

    Survey · Marketing14 questions~4 min

    An interviewer script for customer calls that logs outcomes, callbacks and answers.

    phone surveytelephone survey scriptphone interview

  • Podcast survey

    Survey · Marketing12 questions~4 min

    Learn who your listeners are, how they listen and what they want next.

    podcast surveylistener surveypodcast feedback

  • Pricing survey

    Survey · Marketing11 questions~3 min

    Find out whether your price is clear, feels fair and holds up against the alternatives.

    pricing surveypricing page feedbackvalue perception

  • Process improvement survey

    Survey · Marketing12 questions~4 min

    Find the friction in a workflow by asking the people who do the work.

    process improvement surveyworkflow feedbackoperations survey

  • Skin care survey

    Survey · Marketing13 questions~4 min

    Learn how people care for their skin and what makes them choose a product.

    skin care surveyskincare questionnairebeauty survey

  • Social media survey

    Survey · Marketing12 questions~4 min

    Learn where your audience spends time online and what they want to see from you there.

    social media surveyaudience researchcontent preferences

  • Sustainability survey

    Survey · Marketing12 questions~3 min

    Find out which green changes your customers care about and what gets in the way of choosing them.

    sustainability surveyenvironmental surveygreen consumer survey

  • Target market survey

    Survey · Marketing13 questions~4 min

    Test who needs what you're building, before you decide which audience to focus on.

    target market surveycustomer researchmarket validation

  • Technology survey

    Survey · Marketing11 questions~4 min

    Understand how people use technology at work, where it slows them down and what support they need.

    technology surveyworkplace technology surveyIT survey

  • User satisfaction survey

    Survey · Marketing13 questions~4 min

    Learn how well your product works for the people using it, and the reason behind each score.

    user satisfaction surveyproduct satisfactionuser feedback

  • Value proposition survey

    Survey · Marketing11 questions~3 min

    Test whether your offer's promise is understood, relevant and believable before you build a campaign on it.

    value proposition surveymessage testingpositioning research

  • Website user experience survey

    Survey · Marketing10 questions~3 min

    Find out where your website helps visitors finish a task and where it lets them down.

    website user experience surveywebsite feedback surveyUX survey

  • Brand perception survey

    Survey · Marketing10 questions~3 min

    Learn the words people attach to your brand, and the experiences behind them.

    brand perceptionbrand imagebrand research

  • Brand personality survey

    Survey · Marketing10 questions~3 min

    See whether the personality people feel matches the one you meant to build.

    brand personalitybrand voicetone of voice

  • Business impact survey

    Survey · Marketing10 questions~3 min

    See how a change is really landing, team by team, and what support would help.

    business impact surveychange impactimpact assessment

  • Churn survey

    Survey · Marketing16 questions~4 min

    Learn why customers left or went quiet, and when the product stopped being worth it.

    churn surveycustomer churnwhy customers leave

  • Consumer behavior survey

    Survey · Marketing11 questions~4 min

    Understand real buying decisions by asking about one recent purchase.

    consumer behavior surveybuying behaviorpurchase decision

  • Consumer preference survey

    Survey · Marketing11 questions~3 min

    Find out which features matter, which trade-offs people accept, and what makes them switch.

    consumer preference surveycustomer preferencesproduct preferences

  • Corporate social responsibility survey

    Survey · Marketing10 questions~3 min

    Learn which causes matter to your people and whether your current efforts feel real.

    CSR surveycorporate social responsibilitysustainability survey

  • Customer analysis survey

    Survey · Marketing12 questions~4 min

    Understand who buys from you, what problem they had and why they chose you.

    customer analysis surveycustomer profilecustomer research

  • Customer attitudes survey

    Survey · Marketing10 questions~3 min

    See how customers feel about your product, with the reasons behind every rating.

    customer attitudes surveycustomer opinion surveycustomer sentiment

  • Happiness survey

    Survey · Other9 questions~3 min

    A quick, honest check-in on how people feel, with a private follow-up for anyone who asks.

    happiness surveywellbeing check-inteam mood survey

  • Political survey

    Survey · Other11 questions~4 min

    Ask people where they stand on public issues, in neutral wording that leaves room for every view.

    political surveypublic opinion surveyvoter survey

  • User persona survey

    Survey · Other12 questions~4 min

    Gather the goals, habits and frustrations you need to build personas from real answers.

    user persona surveypersona researchcustomer profile survey

  • Performance management survey

    Survey · Other11 questions~3 min

    Find out whether your goals, feedback and reviews actually help people do better work.

    performance management surveyperformance review processfeedback culture

  • Work-life balance survey

    Survey · Other10 questions~3 min

    See where workload and boundaries are slipping, and which support would help most.

    work-life balance surveyemployee wellbeingworkload survey

  • Training needs assessment survey

    Survey · Other11 questions~4 min

    Find the real skill gaps and preferred formats before you spend a training budget.

    training needs assessmentskills gap surveylearning needs

  • Commuting survey

    Survey · Other10 questions~3 min

    Learn how people travel in, what it costs them and what would make the trip easier.

    commuting surveytravel to work surveystaff travel plan

  • Market research survey

    Survey · Other12 questions~4 min

    Test a market before you build or sell: the problem, the alternatives and the buying criteria.

    market research surveymarket validationcustomer research

  • Product research survey

    Survey · Other12 questions~4 min

    Understand the task, the current workaround and the unsolved problems before you build.

    product research surveyuser researchjobs to be done

  • Job satisfaction survey

    Survey · Other10 questions~3 min

    Measure how people feel about the job itself, with a different follow-up for low and high scores.

    job satisfaction surveyemployee satisfactionstaff survey

  • Demographic survey questionnaire

    Survey · Other11 questions~4 min

    Background questions for research, with consent first and a way to skip anything personal.

    demographic surveydemographic questionsresearch questionnaire

  • Concept testing survey

    Survey · Product10 questions~3 min

    Check whether an early idea is understood, wanted and worth building.

    concept testing surveyconcept testidea validation

  • Focus group survey

    Survey · Product13 questions~3 min

    Hear from every participant before and after the group discussion, not just the loudest.

    focus group surveyfocus group questionnairepre-session survey

  • New product survey

    Survey · Product11 questions~3 min

    Learn who wants your new product, what matters to them and what's stopping them.

    new product surveyproduct launch surveypre-launch research

  • Product satisfaction survey

    Survey · Product12 questions~4 min

    Find out whether the product lived up to what buyers expected, and why.

    product satisfaction surveyproduct feedbackcustomer satisfaction

  • Product testing survey

    Survey · Product13 questions~4 min

    Find out what testers tried, where they struggled and what they expected instead.

    product testing surveyuser testingbeta test feedback

  • Product-market fit survey

    Survey · Product10 questions~3 min

    The disappointment question, a different follow-up for each answer, and who your fans are.

    product market fit surveypmf surveystartup research

  • Sean Ellis test survey

    Survey · Product8 questions~3 min

    The four classic Sean Ellis questions, asked only of people who have really used the product.

    sean ellis test40 percent testproduct market fit

  • Student demographics survey

    Survey · School11 questions~4 min

    Background questions that help you plan support, each one optional and easy to skip.

    student demographics surveystudent background surveyeducation research

  • School climate survey

    Survey · School11 questions~3 min

    One survey for students, parents and staff on safety, respect, belonging and support.

    school climate surveyschool culture surveystudent safety survey

Frequently asked questions

How do I write unbiased survey questions?

Ask about what people did rather than what they would do, keep one idea per question, and avoid wording that hints at the answer you want. The templates follow these rules, which makes them a good starting point to edit.

Can a survey replace customer interviews?

Not fully, but a chat survey with follow-up questions gets closer than a static one. Many teams use it to screen people and then interview the most interesting respondents.

How do I analyse the answers?

Read the responses in chatform, then export them to CSV to sort, tag or chart them in a spreadsheet.

Ask like a person. Watch them finish.

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