Lead generation quizzes that score fit as they go
A lead quiz gives people a useful result and gives you a sense of who is ready to talk. The Facebook lead generation quiz is built for ad traffic: it scores fit and flags who wants to start now. The Personality quiz and Multiple choice quiz draw people in with a result first, which suits a softer offer. Ask for contact details after people have invested a few answers, not at the start.
3 templates
Frequently asked questions
What is a lead generation quiz?
A quiz that ends with a personal result and collects contact details along the way. Scoring the answers shows you how good a fit each person is.
How do I qualify leads with a quiz?
Give points to answers that signal fit or urgency, then use several endings so strong leads see a booking step and others see something lighter.
Where do quiz leads go?
Every response is saved in your account, where you can read each one and export them to CSV.