Marketing surveys to understand your audience and brand

This is the largest set, so start with what you need to learn. For how people see you, try the Brand perception survey; for who your audience really is, the Market segmentation survey; for how they decided to buy, the Path to purchase survey. Surveys about one recent purchase or one real experience give sharper answers than broad questions about opinions.

43 templates

  • Customer loss survey

    Survey · Marketing12 questions~4 min

    Learn what changed for a customer who stopped buying, and how you compare with where they went.

    customer loss surveylost customer surveylapsed customer survey

  • Customer retention survey

    Survey · Marketing10 questions~3 min

    Ask current customers what keeps them with you and what could change their mind.

    customer retention surveyrenewal surveyat-risk customers

  • Fashion marketing questionnaire

    Survey · Marketing12 questions~4 min

    Understand your fashion customers' style, spending and what persuades them to buy.

    fashion marketing questionnairefashion surveyclothing brand survey

  • Firmographics survey

    Survey · Marketing12 questions~4 min

    Profile the companies in your audience by size, sector, model and who makes buying decisions.

    firmographics surveyfirmographic dataB2B survey

  • Food survey

    Survey · Marketing10 questions~3 min

    Learn what people like to eat, what they avoid and what they value when choosing food.

    food surveyfood preferences surveymenu planning survey

  • Magazine reader survey

    Survey · Marketing10 questions~3 min

    Find out which sections readers value, which they skip and what would make them stay.

    magazine reader surveyreader surveypublication feedback

  • Market segmentation survey

    Survey · Marketing11 questions~3 min

    Find meaningful groups in your audience based on needs and behaviour.

    market segmentation surveycustomer segmentationneeds-based segmentation

  • Media usage survey

    Survey · Marketing10 questions~3 min

    Learn where your audience gets news and entertainment, and why they choose each channel.

    media usage surveymedia consumption surveymedia habits

  • Meeting feedback survey

    Survey · Marketing8 questions~3 min

    Find out whether a meeting was worth it and what would make the next one better.

    meeting feedback surveymeeting effectivenesspost-meeting survey

  • Mystery shopper survey

    Survey · Marketing13 questions~4 min

    Give mystery shoppers a clear, factual way to report each visit.

    mystery shopper surveymystery shopping formstore audit

  • Newsletter feedback survey

    Survey · Marketing9 questions~3 min

    Find out whether your newsletter is useful and what would keep people reading.

    newsletter feedback surveyemail newsletter surveysubscriber survey

  • Online community needs assessment survey

    Survey · Marketing11 questions~3 min

    Find out what members need before you plan the next event, channel or program.

    community surveyneeds assessmentmember survey

  • Path to purchase survey

    Survey · Marketing11 questions~4 min

    Map the steps real customers took from first need to final purchase.

    path to purchasecustomer journey surveybuyer journey

  • Phone survey

    Survey · Marketing14 questions~4 min

    An interviewer script for customer calls that logs outcomes, callbacks and answers.

    phone surveytelephone survey scriptphone interview

  • Podcast survey

    Survey · Marketing12 questions~4 min

    Learn who your listeners are, how they listen and what they want next.

    podcast surveylistener surveypodcast feedback

  • Presentation feedback survey

    Survey · Marketing13 questions~4 min

    Hear whether the audience could follow the talk and how the delivery landed.

    presentation feedback surveyspeaker evaluationtalk feedback

  • Pricing survey

    Survey · Marketing11 questions~3 min

    Find out whether your price is clear, feels fair and holds up against the alternatives.

    pricing surveypricing page feedbackvalue perception

  • Process improvement survey

    Survey · Marketing12 questions~4 min

    Find the friction in a workflow by asking the people who do the work.

    process improvement surveyworkflow feedbackoperations survey

  • Program satisfaction survey

    Survey · Marketing12 questions~4 min

    Hear how participants found a program, including the ones who didn't finish.

    program satisfaction surveyprogram evaluationparticipant feedback

  • Quality assurance survey

    Survey · Marketing13 questions~4 min

    Log each quality review the same way, from checks done to fixes assigned.

    quality assurance surveyqa checklistquality review

  • Retrospective survey

    Survey · Marketing11 questions~3 min

    Collect everyone's view of a sprint or project before the retro meeting.

    retrospective surveysprint retrospectiveretro questions

  • Skin care survey

    Survey · Marketing13 questions~4 min

    Learn how people care for their skin and what makes them choose a product.

    skin care surveyskincare questionnairebeauty survey

  • Social media survey

    Survey · Marketing12 questions~4 min

    Learn where your audience spends time online and what they want to see from you there.

    social media surveyaudience researchcontent preferences

  • Sustainability survey

    Survey · Marketing12 questions~3 min

    Find out which green changes your customers care about and what gets in the way of choosing them.

    sustainability surveyenvironmental surveygreen consumer survey

  • Target market survey

    Survey · Marketing13 questions~4 min

    Test who needs what you're building, before you decide which audience to focus on.

    target market surveycustomer researchmarket validation

  • Technology survey

    Survey · Marketing11 questions~4 min

    Understand how people use technology at work, where it slows them down and what support they need.

    technology surveyworkplace technology surveyIT survey

  • Training evaluation survey

    Survey · Marketing11 questions~3 min

    Find out how well a training session was designed and delivered, and what to change for the next group.

    training evaluation surveytraining feedback formcourse evaluation

  • User satisfaction survey

    Survey · Marketing13 questions~4 min

    Learn how well your product works for the people using it, and the reason behind each score.

    user satisfaction surveyproduct satisfactionuser feedback

  • Value proposition survey

    Survey · Marketing11 questions~3 min

    Test whether your offer's promise is understood, relevant and believable before you build a campaign on it.

    value proposition surveymessage testingpositioning research

  • Vendor satisfaction survey

    Survey · Marketing12 questions~4 min

    Hear how suppliers experience working with your organisation, and fix what makes you a hard customer.

    vendor satisfaction surveysupplier satisfaction surveysupplier feedback

  • Website user experience survey

    Survey · Marketing10 questions~3 min

    Find out where your website helps visitors finish a task and where it lets them down.

    website user experience surveywebsite feedback surveyUX survey

  • Workshop feedback survey

    Survey · Marketing12 questions~4 min

    Learn what participants took from a hands-on session and what support they need afterwards.

    workshop feedback surveyworkshop evaluationsession feedback

  • Brand perception survey

    Survey · Marketing10 questions~3 min

    Learn the words people attach to your brand, and the experiences behind them.

    brand perceptionbrand imagebrand research

  • Brand personality survey

    Survey · Marketing10 questions~3 min

    See whether the personality people feel matches the one you meant to build.

    brand personalitybrand voicetone of voice

  • Business impact survey

    Survey · Marketing10 questions~3 min

    See how a change is really landing, team by team, and what support would help.

    business impact surveychange impactimpact assessment

  • Churn survey

    Survey · Marketing16 questions~4 min

    Learn why customers left or went quiet, and when the product stopped being worth it.

    churn surveycustomer churnwhy customers leave

  • Client questionnaire

    Survey · Marketing14 questions~4 min

    Understand a client's goals and context before you recommend anything.

    client questionnairenew client questionnairediscovery questionnaire

  • Conference evaluation survey

    Survey · Marketing13 questions~4 min

    Hear what attendees valued and what to change before next year's conference.

    conference evaluationconference feedback surveypost-event survey

  • Consumer behavior survey

    Survey · Marketing11 questions~4 min

    Understand real buying decisions by asking about one recent purchase.

    consumer behavior surveybuying behaviorpurchase decision

  • Consumer preference survey

    Survey · Marketing11 questions~3 min

    Find out which features matter, which trade-offs people accept, and what makes them switch.

    consumer preference surveycustomer preferencesproduct preferences

  • Corporate social responsibility survey

    Survey · Marketing10 questions~3 min

    Learn which causes matter to your people and whether your current efforts feel real.

    CSR surveycorporate social responsibilitysustainability survey

  • Customer analysis survey

    Survey · Marketing12 questions~4 min

    Understand who buys from you, what problem they had and why they chose you.

    customer analysis surveycustomer profilecustomer research

  • Customer attitudes survey

    Survey · Marketing10 questions~3 min

    See how customers feel about your product, with the reasons behind every rating.

    customer attitudes surveycustomer opinion surveycustomer sentiment

Frequently asked questions

What should a marketing survey ask?

Ask about real behaviour first, such as the last time someone bought or where they heard of you, then ask for opinions. Behaviour is easier to answer honestly and easier to act on.

How do I get people to finish a marketing survey?

Keep it short and let it feel like a conversation. These templates ask one question at a time in a chat, and the AI asks a short follow-up only when an answer needs more detail.

Can I embed a marketing survey on my website?

Yes. You can embed any survey on your site or share it by link in an email, a post or a newsletter.

Ask like a person. Watch them finish.

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