Marketing forms for briefs, client intake and testimonials
Most marketing forms fail because the brief arrives half written. The Marketing brief form walks through goal, audience, message, channels and deadline so nothing is left for the kickoff call. If you collect quotes from customers, use the Testimonial form, which asks for permission to publish instead of leaving you to chase it later.
9 templates
Frequently asked questions
What should a marketing brief form include?
At minimum the goal, the audience, the key message, the channels and the deadline. A budget question and a note on what has been tried before make the brief much easier to act on.
How do I collect testimonials I can actually use?
Ask for the quote in the customer's own words, the name and role they want shown, and a clear yes to publishing it. The Testimonial form asks for all three.
Can I use a client intake form for different kinds of clients?
Yes. Add branching so each type of client only sees the questions that apply to them, and edit any question to match your service.