Market research surveys about buyers and their choices
Use the Competitor research survey with people who recently chose between you and someone else, since they remember what tipped the decision. The Diet survey and Facebook survey suit a broad audience you want to understand, while the Insurance questionnaire gathers needs before a sales conversation. Research answers are only as good as the people answering, so decide who you are sending it to before you edit a single question.
5 templates
Frequently asked questions
What is a market research survey?
It asks a group of people about their needs, habits and choices so you can make a business decision with evidence. Good ones ask about what people did, not only what they think they would do.
How do I avoid biased research questions?
Keep wording neutral, avoid naming the answer you hope for, and offer a way to say none of these. Every question in these templates can be edited, so reword anything that leans one way.
Can I analyse the answers in a spreadsheet?
Yes. Export all responses to CSV and open them in any spreadsheet tool. You can also read each full conversation, including the AI follow-ups.