Survey · Marketing
Fashion marketing questionnaire template
A questionnaire for clothing and accessory brands that want to know their audience beyond age and location. It covers style, budget and what they weigh when buying, and the shopping channel decides the next question: online shoppers are asked what helps them buy without trying on, and in-store shoppers what draws them through the door.
Try it live
Try it as a respondent
Every question, and where it leads
The conversation
What a respondent is asked, in order.
Hi! We're a fashion brand trying to understand how you like to shop. It takes about three minutes.
Which age group are you in?
Which of these describe your style? Choose up to three.
Where do you buy most of your clothes?
When buying online, what helps you feel sure about an item?
What makes you choose to shop in a store?
How often do you buy new clothes or accessories?
Rank what matters most when you decide to buy.
How much does how a piece was made affect your choice?
Where do you usually discover new brands?
What's something you wish fashion brands did better?
Would you like early access to new collections?
Where should we send it?
Ends with
Thanks, that's really helpful ✨
The flow
Where each answer leads. Every route here is editable once the form is yours.
Dropdown
Multi select
Single select
Multi select
Multi select
Single select
Ranking
Opinion scale
Multi select
Long text
Yes / No
What this template uses
- Dropdown
- Multi select
- Single select
- Ranking
- Opinion scale
- Long text
- Yes / No
- 2 branches
Questions to consider
- Are the style options the words your customers use, or the words your design team uses?
- Do you sell in physical stores at all? If not, the in-store follow-up can become a question about pop-ups or events.
- Which buying factors would change your product or photography decisions if they ranked highly?
- Is early access the right thing to offer, or would a lookbook or size advice be more welcome?
How to use the responses
Split the results by style and age group before reading anything else, since a streetwear customer and a tailoring customer rarely want the same thing. Look at what online shoppers need to feel confident: if fit reviews and body-type photos rank high, that is a product page change, not a marketing one. Use the discovery channels to decide where your next campaign budget goes.
How to customize and share it
- 1Swap the style list for the aesthetics your collections actually cover, and add your own categories such as shoes or jewellery if they matter.
- 2Change the early-access offer at the end to whatever you can really deliver, and say how often you will email.
- 3Share the link from your social profiles and order confirmation emails, then export results to CSV to compare segments.
Frequently asked questions
What should a fashion marketing questionnaire ask?
Style, how often and where people shop, what they weigh when buying, how they discover brands and what they wish brands did better. Add budget only if it will change a decision.
How do I get customers to fill in a fashion survey?
Keep it short and give something real in return, like early access to a collection. Asking one question at a time in a chat also feels lighter than a long page of boxes.
Should I ask about sustainability?
Yes, but as a scale rather than a yes or no. Most people will say it matters; the useful signal is whether it actually decides the purchase.
Can I add photos of products to the questions?
You can attach an image to any question when you edit the template, which is useful if you want reactions to a specific piece or look.