Survey · Marketing
Food survey template
A food preferences survey for restaurants, caterers and food brands. It starts with diets and allergies, asking for details only from people who have an allergy, then covers cuisines, spice, eating-out habits and what matters most in a meal, finishing with the dish people wish they could find.
Try it live
Try it as a respondent
Every question, and where it leads
The conversation
What a respondent is asked, in order.
Hungry for a quick chat? We'd love to hear what you like to eat.
Do you follow any of these diets?
Do you have any food allergies or intolerances?
Which ones should we know about?
Which cuisines do you enjoy most?
How spicy do you like your food?
How keen are you to try dishes you've never had before?
How often do you eat out or order in?
When choosing a meal, rank what matters most to you.
Roughly how much do you usually spend on a meal out, in your local currency?
Is there a dish or kind of food you wish was easier to find near you?
Ends with
Thanks, that's given us plenty to chew on 🍽️
The flow
Where each answer leads. Every route here is editable once the form is yours.
Multi select
Yes / No
Short text
Multi select
Opinion scale
Opinion scale
Single select
Ranking
Number
Long text
What this template uses
- Multi select
- Yes / No
- Short text
- Opinion scale
- Single select
- Ranking
- Number
- Long text
- 1 branch
Questions to consider
- Is this for a menu, a new product or general research? The cuisine list should match that goal.
- Which diets and allergies do you genuinely cater for, and should the list reflect only those?
- Do you need a spend figure, or would a question about value for money tell you more?
- Should you add a question about specific dishes you are thinking of launching?
How to use the responses
Start with diets and allergies, because they tell you which options your menu must include before any question of taste. Then look at the ranking of priorities alongside eating-out frequency: regulars who rank speed and price highly want something different from occasional diners who rank taste first. Read the wished-for dishes together, since a repeated request is a ready-made menu idea.
How to customize and share it
- 1Edit the cuisine list to fit your kitchen or product range, and replace the spend question with price bands if you prefer.
- 2Add a question that shows one or two dishes you are considering and asks people to rate them.
- 3Share the link on a receipt, table card or social post, and read the allergy answers in the dashboard before planning anything.
Frequently asked questions
What questions should a food survey include?
Diets and allergies, favourite cuisines, spice tolerance, how often people eat out, what they value in a meal and what they wish they could find. Tailor the list to the decision you are making.
How can I use a food survey to plan a menu?
Use the diet and allergy answers to set what the menu must cover, the cuisines and spice level to shape the dishes, and the priorities ranking to decide portion size and pricing.
Should I ask about allergies in a food survey?
Yes. It tells you how much demand there is for allergen-free options. This template only asks for details from people who say they have one.
Can I use this for a food product idea rather than a restaurant?
Yes. Replace the eating-out question with where people buy food, and add a question describing your product so they can react to it.