Marketing forms for sign-ups, campaigns and customer insight

Marketing forms fall into two jobs: growing your list and learning about your audience. For the first, the Newsletter signup form, Waitlist form and Giveaway entry form keep things short. For the second, the Brand awareness survey tells you whether people remember you, and it is where the AI follow-up is most useful, because it turns a vague answer into something you can use in copy.

132 templates

  • Call for speakers form

    Form · Application17 questions~5 min

    Take talk proposals in a shape a review committee can compare at a glance.

    call for speakerscfp formconference speaker application
  • Partnership inquiry form

    Form · Business16 questions~3 min

    Hear what a would-be partner offers and whether the timing is right, in one conversation.

    partnership inquirypartner applicationbusiness development
  • Giveaway entry form

    Form · Business8 questions~3 min

    A short, fair entry path that checks eligibility first and records rule acceptance.

    giveaway entry formcontest entrysweepstakes form
  • Responsive contact form

    Form · Contact8 questions~3 min

    A contact form built for thumbs: few questions, big choices, no tiny fields.

    responsive contact formmobile contact formwebsite contact
  • Contact us form

    Form · Contact12 questions~3 min

    A general contact form that sorts the inbox as it fills it.

    contact us formwebsite contact formgeneral enquiry
  • Sales inquiry form

    Form · Contact11 questions~3 min

    Learn what a buyer needs and how soon, and fast-track the ones ready to buy now.

    sales inquiry formsales enquiry formproduct inquiry
  • Customer profile form

    Form · Contact12 questions~4 min

    Learn who a customer is, what they want from you and how they like to be contacted.

    customer profile formcustomer information formcustomer onboarding
  • FAQ form

    Form · Customer success8 questions~3 min

    Collect the questions your FAQ doesn't answer yet, in your customers' own words.

    FAQ formhelp center feedbackknowledge base
  • Online event registration form

    Form · Event registration10 questions~3 min

    Sign people up for the sessions they want and send the right access details to each.

    online event registrationvirtual event registrationvirtual conference
  • Webinar registration form

    Form · Event registration11 questions~3 min

    Register attendees, and ask the ones who can't join live what would have helped.

    webinar registrationwebinar signuponline event
  • Event signup form

    Form · Event9 questions~3 min

    A quick signup that tells you who is coming, how, and what they want from the day.

    event signupevent sign up sheetmeetup signup
  • Event RSVP form

    Form · Event11 questions~3 min

    Collect RSVPs with plus-ones, dietary notes and travel.

    rsvp formparty rsvpwedding rsvp
  • Website design feedback form

    Form · Feedback12 questions~4 min

    Structured comments on a page design, ranked by what should change first.

    website feedbackdesign reviewweb design
  • Restaurant feedback form

    Form · Feedback10 questions~3 min

    Hear what diners thought of the meal, and reach the unhappy ones quickly.

    restaurant feedbackdiner surveyguest feedback
  • Presentation feedback form

    Form · Feedback11 questions~3 min

    Find out whether your talk landed, in the audience's own words.

    presentation feedbackspeaker feedbacktalk evaluation
  • Music submission form

    Form · File upload15 questions~4 min

    Collect tracks and artist details in one consistent format for review.

    music submissiondemo submissionartist submission
  • Photo contest entry form

    Form · File upload13 questions~4 min

    Take contest entries with everything the judges need, and screen out ineligible ones.

    photo contestphotography competitioncontest entry
  • Art submission form

    Form · File upload13 questions~4 min

    Receive artwork and the context a curator or editor needs to review it.

    art submissionopen callartist application
  • Data capture form

    Form · Lead generation13 questions~4 min

    One tidy contact record per person, whether they are new or updating details you hold.

    data capturecontact details formupdate your details
  • Demo request form

    Form · Lead generation13 questions~3 min

    Take a demo request and learn exactly what to show before the call.

    demo requestbook a demosales demo
  • Gated content form

    Form · Lead generation10 questions~3 min

    Gate a guide without making it feel like a toll booth.

    gated contentlead magnetebook download
  • Lead capture form

    Form · Lead generation11 questions~3 min

    Qualify visitors, and send the big ones to sales and the rest to a trial.

    lead capture formb2b lead generationwebsite lead form
  • Customer lead form

    Form · Lead generation10 questions~3 min

    Turn an interested visitor into a conversation, with the context to reply well.

    customer lead formenquiry formsmall business leads
  • Free giveaway form

    Form · Lead generation9 questions~3 min

    Let people claim a free item and choose how they receive it, one per person.

    free giveaway formfreebie request formfree sample form
  • Client profile form

    Form · Marketing17 questions~5 min

    A reference record of a client's business, customers, market and priorities.

    client profileclient informationagency client record
  • Demo feedback form

    Form · Marketing11 questions~3 min

    Hear what landed in the demo, what didn't, and what the buyer wants next.

    demo feedbacksales demo surveyproduct demo follow-up
  • Design consultation form

    Form · Marketing16 questions~5 min

    Everything a designer needs to walk into the first meeting with ideas.

    design consultationdesign questionnairedesigner client questionnaire
  • Ecommerce registration form

    Form · Marketing14 questions~3 min

    One sign-up for customers, trade buyers and sellers, each asked what fits.

    ecommerce registrationwholesale account applicationvendor registration
  • Marketing brief form

    Form · Marketing16 questions~5 min

    A campaign brief that covers the goal, audience, message, channels and deadline.

    marketing briefcampaign briefcreative brief
  • Testimonial form

    Form · Marketing14 questions~4 min

    Collect quotes you're actually allowed to publish.

    testimonial formcustomer testimonial requestreview collection
  • User registration form

    Form · Marketing12 questions~4 min

    Collect what you need to register and approve a new user.

    user registration formaccount registrationsign up form
  • Marketing quote form

    Form · Quote14 questions~4 min

    Scope a campaign or a retainer well enough to send a real estimate.

    marketing quoteagency estimatecampaign pricing
  • Graphic design quote form

    Form · Quote14 questions~4 min

    Scope a design job, from one flyer to a full identity, before quoting.

    graphic design quotedesign estimatedesign brief
  • Contest registration form

    Form · Registration14 questions~4 min

    Register entrants and collect their entry in one conversation.

    contest registrationcompetition entrycontest entry form
  • Marketing request form

    Form · Request14 questions~4 min

    One intake for campaigns, content and design, so every brief arrives complete.

    marketing requestcreative briefcontent request
  • Media request form

    Form · Request13 questions~4 min

    Collect press enquiries with everything your communications team needs to respond.

    media requestpress enquirypress office
  • Logo design request form

    Form · Request14 questions~4 min

    Collect a logo brief that a designer can start from on day one.

    logo design brieflogo requestdesign brief
  • Online signup form

    Form · Signup10 questions~3 min

    A short signup that tells you who joined, why, and whether they came alone or with a team.

    online signup formcommunity signupprogram registration
  • Beta tester signup form

    Form · Signup11 questions~4 min

    Recruit testers who will actually test, sorted by platform and available time.

    beta tester signupbeta programearly access
  • Waitlist form

    Form · Signup17 questions~4 min

    Collect signups, sort them by platform, and find your first testers.

    waitlist formlaunch waitlistpre-launch signup
  • Newsletter signup form

    Form · Signup10 questions~3 min

    Subscribe people to the topics they actually want, at the pace they want.

    newsletter signup formemail subscriptionmailing list
  • Price sensitivity survey

    Survey · Business11 questions~3 min

    Four price-point questions in the Van Westendorp style, with value and context around them.

    price sensitivityVan Westendorpwillingness to pay
  • Restaurant feedback survey

    Survey · Business15 questions~4 min

    Learn who your diners are, how each visit rated and what they want from the menu.

    restaurant surveydiner surveymenu feedback
  • Website questionnaire

    Survey · Customer satisfaction10 questions~3 min

    Find out what visitors came for, and where the site let them down.

    website questionnairewebsite feedbackuser experience
  • Restaurant customer satisfaction survey

    Survey · Customer satisfaction13 questions~3 min

    Diners rate food, service and value, and unhappy guests reach the manager.

    restaurant surveydiner feedbackcustomer satisfaction
  • Salon evaluation survey

    Survey · Customer satisfaction12 questions~4 min

    Hear how the appointment went, from consultation to the final look.

    salon surveyhair salon feedbackbeauty salon
  • Event satisfaction survey

    Survey · Customer satisfaction12 questions~3 min

    What worked, what disappointed, and whether people will come back.

    event satisfaction surveypost-event surveyattendee feedback
  • Member satisfaction survey

    Survey · Customer satisfaction13 questions~3 min

    Find out what members value, and why some might not renew.

    member satisfaction surveymembership surveyassociation feedback
  • NPS survey

    Survey · Customer success10 questions~2 min

    Measure loyalty, then ask detractors, passives and promoters different things.

    nps surveynet promoter scorecustomer loyalty
  • Customer loyalty survey

    Survey · Customer success10 questions~3 min

    Learn what keeps customers coming back and what could pull them away.

    customer loyaltyretention surveyrepeat customers
  • Pre-event survey

    Survey · Event12 questions~4 min

    Find out what registered attendees want and need before the doors open.

    pre-event surveyattendee surveyconference planning
  • Event evaluation survey

    Survey · Event12 questions~4 min

    Judge an event by whether it did its job for each group who came.

    event evaluation surveypost-event surveyconference evaluation
  • Event questionnaire

    Survey · Event16 questions~5 min

    Collect the purpose, audience and practical needs of an event before anything is booked.

    event questionnaireevent planning questionnaireevent brief
  • Event planning survey

    Survey · Event11 questions~3 min

    Ask the people you want in the room what would get them there, before you book anything.

    event planning surveyevent interest surveyaudience research
  • Event feedback survey

    Survey · Event11 questions~3 min

    Rate the parts of an event separately, and dig in where the score was low.

    event feedback surveypost-event surveyattendee feedback
  • Mobile app survey

    Survey · Feedback12 questions~4 min

    Learn how people use your app, where it frustrates them and what would make it more useful.

    mobile app surveyapp feedbackin-app survey
  • Sponsorship satisfaction survey

    Survey · Feedback12 questions~4 min

    Review the value sponsors received, and find out who is ready to renew.

    sponsorship surveysponsor feedbackevent sponsor
  • Brand awareness survey

    Survey · Feedback10 questions~3 min

    Find out who remembers your brand unprompted, who recognises it, and where they came across it.

    brand awareness surveybrand recallbrand recognition
  • Branding questionnaire

    Survey · Feedback17 questions~5 min

    Everything a designer needs to know about a business before brand work starts.

    branding questionnairebrand discoverydesign brief
  • Customer success story questionnaire

    Survey · Feedback16 questions~5 min

    Collect a customer's story in their own words, ready to shape into a case study.

    customer success storycase study questionnairecustomer testimonial
  • Email design questionnaire

    Survey · Feedback15 questions~5 min

    Collect the audience, message, action and practical limits before designing an email.

    email design questionnaireemail design briefnewsletter design
  • Lead generation survey

    Survey · Feedback9 questions~3 min

    Learn what potential buyers need, then invite the ones who want help to talk.

    lead generation surveylead captureprospect research
  • Competitor research survey

    Survey · Market research14 questions~4 min

    Find out who you were compared with, on what, and why the buyer went the way they did.

    competitor researchwin loss surveycompetitive analysis
  • Facebook survey

    Survey · Market research10 questions~3 min

    Learn why people follow your Page or Group and what would get them more involved.

    facebook surveyfacebook group surveysocial media survey
  • Customer loss survey

    Survey · Marketing12 questions~4 min

    Learn what changed for a customer who stopped buying, and how you compare with where they went.

    customer loss surveylost customer surveylapsed customer survey
  • Customer retention survey

    Survey · Marketing10 questions~3 min

    Ask current customers what keeps them with you and what could change their mind.

    customer retention surveyrenewal surveyat-risk customers
  • Fashion marketing questionnaire

    Survey · Marketing12 questions~4 min

    Understand your fashion customers' style, spending and what persuades them to buy.

    fashion marketing questionnairefashion surveyclothing brand survey
  • Firmographics survey

    Survey · Marketing12 questions~4 min

    Profile the companies in your audience by size, sector, model and who makes buying decisions.

    firmographics surveyfirmographic dataB2B survey
  • Food survey

    Survey · Marketing10 questions~3 min

    Learn what people like to eat, what they avoid and what they value when choosing food.

    food surveyfood preferences surveymenu planning survey
  • Magazine reader survey

    Survey · Marketing10 questions~3 min

    Find out which sections readers value, which they skip and what would make them stay.

    magazine reader surveyreader surveypublication feedback
  • Market segmentation survey

    Survey · Marketing11 questions~3 min

    Find meaningful groups in your audience based on needs and behaviour.

    market segmentation surveycustomer segmentationneeds-based segmentation
  • Media usage survey

    Survey · Marketing10 questions~3 min

    Learn where your audience gets news and entertainment, and why they choose each channel.

    media usage surveymedia consumption surveymedia habits
  • Newsletter feedback survey

    Survey · Marketing9 questions~3 min

    Find out whether your newsletter is useful and what would keep people reading.

    newsletter feedback surveyemail newsletter surveysubscriber survey
  • Online community needs assessment survey

    Survey · Marketing11 questions~3 min

    Find out what members need before you plan the next event, channel or program.

    community surveyneeds assessmentmember survey
  • Path to purchase survey

    Survey · Marketing11 questions~4 min

    Map the steps real customers took from first need to final purchase.

    path to purchasecustomer journey surveybuyer journey
  • Podcast survey

    Survey · Marketing12 questions~4 min

    Learn who your listeners are, how they listen and what they want next.

    podcast surveylistener surveypodcast feedback
  • Presentation feedback survey

    Survey · Marketing13 questions~4 min

    Hear whether the audience could follow the talk and how the delivery landed.

    presentation feedback surveyspeaker evaluationtalk feedback
  • Pricing survey

    Survey · Marketing11 questions~3 min

    Find out whether your price is clear, feels fair and holds up against the alternatives.

    pricing surveypricing page feedbackvalue perception
  • Skin care survey

    Survey · Marketing13 questions~4 min

    Learn how people care for their skin and what makes them choose a product.

    skin care surveyskincare questionnairebeauty survey
  • Social media survey

    Survey · Marketing12 questions~4 min

    Learn where your audience spends time online and what they want to see from you there.

    social media surveyaudience researchcontent preferences
  • Sustainability survey

    Survey · Marketing12 questions~3 min

    Find out which green changes your customers care about and what gets in the way of choosing them.

    sustainability surveyenvironmental surveygreen consumer survey
  • Target market survey

    Survey · Marketing13 questions~4 min

    Test who needs what you're building, before you decide which audience to focus on.

    target market surveycustomer researchmarket validation
  • Value proposition survey

    Survey · Marketing11 questions~3 min

    Test whether your offer's promise is understood, relevant and believable before you build a campaign on it.

    value proposition surveymessage testingpositioning research
  • Website user experience survey

    Survey · Marketing10 questions~3 min

    Find out where your website helps visitors finish a task and where it lets them down.

    website user experience surveywebsite feedback surveyUX survey
  • Brand perception survey

    Survey · Marketing10 questions~3 min

    Learn the words people attach to your brand, and the experiences behind them.

    brand perceptionbrand imagebrand research
  • Brand personality survey

    Survey · Marketing10 questions~3 min

    See whether the personality people feel matches the one you meant to build.

    brand personalitybrand voicetone of voice
  • Churn survey

    Survey · Marketing16 questions~4 min

    Learn why customers left or went quiet, and when the product stopped being worth it.

    churn surveycustomer churnwhy customers leave
  • Conference evaluation survey

    Survey · Marketing13 questions~4 min

    Hear what attendees valued and what to change before next year's conference.

    conference evaluationconference feedback surveypost-event survey
  • Consumer behavior survey

    Survey · Marketing11 questions~4 min

    Understand real buying decisions by asking about one recent purchase.

    consumer behavior surveybuying behaviorpurchase decision
  • Consumer preference survey

    Survey · Marketing11 questions~3 min

    Find out which features matter, which trade-offs people accept, and what makes them switch.

    consumer preference surveycustomer preferencesproduct preferences
  • Corporate social responsibility survey

    Survey · Marketing10 questions~3 min

    Learn which causes matter to your people and whether your current efforts feel real.

    CSR surveycorporate social responsibilitysustainability survey
  • Customer analysis survey

    Survey · Marketing12 questions~4 min

    Understand who buys from you, what problem they had and why they chose you.

    customer analysis surveycustomer profilecustomer research
  • Customer attitudes survey

    Survey · Marketing10 questions~3 min

    See how customers feel about your product, with the reasons behind every rating.

    customer attitudes surveycustomer opinion surveycustomer sentiment
  • Political survey

    Survey · Other11 questions~4 min

    Ask people where they stand on public issues, in neutral wording that leaves room for every view.

    political surveypublic opinion surveyvoter survey
  • User persona survey

    Survey · Other12 questions~4 min

    Gather the goals, habits and frustrations you need to build personas from real answers.

    user persona surveypersona researchcustomer profile survey
  • Market research survey

    Survey · Other12 questions~4 min

    Test a market before you build or sell: the problem, the alternatives and the buying criteria.

    market research surveymarket validationcustomer research
  • Demographic survey questionnaire

    Survey · Other11 questions~4 min

    Background questions for research, with consent first and a way to skip anything personal.

    demographic surveydemographic questionsresearch questionnaire
  • Concept testing survey

    Survey · Product10 questions~3 min

    Check whether an early idea is understood, wanted and worth building.

    concept testing surveyconcept testidea validation
  • Focus group survey

    Survey · Product13 questions~3 min

    Hear from every participant before and after the group discussion, not just the loudest.

    focus group surveyfocus group questionnairepre-session survey
  • New product survey

    Survey · Product11 questions~3 min

    Learn who wants your new product, what matters to them and what's stopping them.

    new product surveyproduct launch surveypre-launch research
  • Product-market fit survey

    Survey · Product10 questions~3 min

    The disappointment question, a different follow-up for each answer, and who your fans are.

    product market fit surveypmf surveystartup research
  • Sean Ellis test survey

    Survey · Product8 questions~3 min

    The four classic Sean Ellis questions, asked only of people who have really used the product.

    sean ellis test40 percent testproduct market fit
  • Facebook lead generation quiz

    Quiz · Lead generation9 questions~3 min

    A plan-finder quiz for ad traffic that scores fit and flags who wants to start now.

    facebook lead generationlead quizfacebook ads
  • Multiple choice quiz

    Quiz · Lead generation11 questions~3 min

    Eight multiple choice questions on money basics, scored into three results, with an explained answer sheet by email.

    multiple choice quizfinancial literacy quizmoney quiz
  • Personality quiz

    Quiz · Lead generation10 questions~3 min

    Six everyday scenarios that place people on a planner to improviser scale, with four result types.

    personality quizwork style quizpersonality test
  • Flags of the world quiz

    Quiz · Marketing11 questions~4 min

    Nine scored flag questions, each flag described in words, from maple leaves to dragons.

    flags of the world quizflag quizvexillology trivia
  • Harry Potter trivia quiz

    Quiz · Marketing11 questions~4 min

    Nine scored questions on the seven books, spoilers included.

    harry potter triviaharry potter quizbook club quiz
  • Irish quiz

    Quiz · Marketing12 questions~4 min

    Ten scored questions on Ireland's places, words, books and history.

    irish quizireland triviast patrick's day quiz
  • Logo quiz

    Quiz · Marketing12 questions~4 min

    Ten scored questions about the hidden details in logos people see every day.

    logo quizbrand logo triviadesign quiz
  • Marketing research quiz

    Quiz · Marketing12 questions~4 min

    Ten scored scenario questions on sampling, question wording and reading results.

    marketing research quizmarket research testsurvey design quiz
  • Product recommendation quiz

    Quiz · Marketing8 questions~3 min

    Pets, light and space in, one houseplant that will survive the spot out.

    product recommendation quizproduct finder quizhouseplant quiz
  • Stranger Things trivia quiz

    Quiz · Marketing12 questions~4 min

    Ten scored questions on seasons 1 to 4, with spoilers up to Vecna.

    stranger things triviastranger things quiztv trivia
  • Lead generation quiz

    Quiz · Marketing9 questions~3 min

    Nine quick questions that end in a tailored growth recommendation.

    lead generation quizlead magnet quizmarketing assessment
  • Digital marketing quiz

    Quiz · Marketing10 questions~3 min

    Eight scored questions on the basics every online marketer should know.

    digital marketing quizmarketing triviaSEO quiz
  • Advertising quiz

    Quiz · Marketing10 questions~3 min

    Eight scored questions on how ads are bought, aimed and measured.

    advertising quizmarketing quizmedia buying quiz
  • Billionaire quiz

    Quiz · Marketing10 questions~3 min

    Eight scored trivia questions about famous founders and their companies.

    billionaire quizbusiness triviafounders quiz
  • Branding quiz

    Quiz · Marketing10 questions~3 min

    Eight scored questions on what a brand is and how it stays consistent.

    branding quizbrand identity quizmarketing workshop
  • Consumer behavior quiz

    Quiz · Marketing10 questions~3 min

    Eight scored questions on why people buy what they buy.

    consumer behavior quizbuyer psychologymarketing psychology quiz
  • Entrepreneur quiz

    Quiz · Marketing10 questions~3 min

    Questions about where an idea really stands, and a next step to match.

    entrepreneur quizstartup quizbusiness idea quiz
  • Trivia quiz

    Quiz · Popular10 questions~3 min

    Eight scored general knowledge questions, a tiebreaker and three results.

    trivia quizgeneral knowledge quizquiz night
  • Quick personality quiz

    Quiz · Popular7 questions~3 min

    Six everyday scenarios and three results: introvert, ambivert or extrovert.

    personality quizintrovert or extrovert quizambivert quiz
  • Social media quiz

    Quiz · Popular10 questions~3 min

    Eight scored questions on social media basics that don't go out of date.

    social media quizsocial media marketing quizmarketing training quiz
  • Personalized product recommendation quiz

    Quiz · Popular8 questions~3 min

    Brewing method, taste and priorities in, one clear coffee recommendation out.

    product recommendation quizproduct finder quizcoffee quiz
  • What kind of friend are you quiz

    Quiz · Popular7 questions~3 min

    Five group-chat scenarios that sort people into one of four friend types.

    social quizfriendship quizwhat kind of friend are you
  • Ecommerce lead generation quiz

    Quiz · Popular9 questions~3 min

    A running shoe finder for online shops that earns the email instead of demanding it.

    ecommerce quizlead generation quizonline store quiz
  • Geography quiz

    Quiz · Popular9 questions~3 min

    Seven scored questions, from easy capitals to a tricky borders round.

    geography quiztriviascored quiz
  • 3D scanner recommendation quiz

    Quiz · Product recommendation10 questions~3 min

    Ask what they scan, how precisely and where, then point them to one of four scanner types.

    3d scanner quizproduct finderscanner buying guide
  • Acrylic nail quiz

    Quiz · Product recommendation10 questions~3 min

    Suggest a length and shape that suits how a client lives, and flag sensitivities before the appointment.

    acrylic nail quiznail shape quiznail salon
  • Bedding quiz

    Quiz · Product recommendation11 questions~3 min

    Score how warm someone sleeps and the feel they like, then suggest cool, all-season or cosy bedding.

    bedding quizsheet finderduvet quiz
  • Board game recommendation quiz

    Quiz · Product recommendation10 questions~3 min

    Match a group to a party, co-op, gateway, strategy or two-player game.

    board game quizgame recommendationgame night
  • Book recommendation quiz

    Quiz · Product recommendation11 questions~3 min

    Ask about mood and reading habits, then suggest a genre with titles to try next.

    book recommendation quizwhat to read nextbookshop
  • Pétanque boules quiz

    Quiz · Product recommendation11 questions~4 min

    Send leisure players to a garden set and match club players to boules for pointing or shooting.

    petanque boules quizboules buying guidepetanque shop

Frequently asked questions

Which forms does a marketing team need most?

Usually a sign-up form for your list, a registration form for webinars or events, and one survey to hear from customers in their own words. Start with those and add more as campaigns need them.

Can I embed these forms on a landing page?

Yes. Every template can be shared by link or embedded on your own site after you copy it.

How do I get testimonials I can actually use?

Use the Testimonial form, which asks about the problem before and the result after. When an answer is thin, the follow-up asks for a specific example, which is the part that makes a quote convincing.

Ask like a person. Watch them finish.