Product research templates for feedback, testing and discovery

Pick the template by where the product is. Before launch, the Waitlist form and Beta tester signup form find people to learn from; in use, the System usability survey and Product feedback survey tell you what is hard; and the Feature request form collects ideas as they come. Ratings alone rarely tell you what to build, so keep at least one open question and let the follow-up ask what the person was trying to do.

65 templates

  • Software incident report form

    Form · Business13 questions~4 min

    Record what broke, when, how badly and for whom, in a shape your on-call team can triage.

    software incident reportit incident formoutage report

  • Bug report form

    Form · Customer success19 questions~4 min

    Reproducible bug reports instead of "it's broken".

    bug reportbug trackerissue reporting

  • FAQ form

    Form · Customer success8 questions~3 min

    Collect the questions your FAQ doesn't answer yet, in your customers' own words.

    FAQ formhelp center feedbackknowledge base

  • Product onboarding form

    Form · Customer success14 questions~4 min

    Find out what a new customer needs to get started, before they get lost.

    product onboardingcustomer onboardingwelcome survey

  • Product evaluation form

    Form · Evaluation13 questions~4 min

    Score a product on the job it has to do, and find out exactly where it falls short.

    product evaluationproduct reviewproduct testing

  • Software evaluation form

    Form · Evaluation15 questions~4 min

    Test software on real work and get a recommendation each reviewer can explain.

    software evaluationsoftware selectiontool comparison

  • Website design feedback form

    Form · Feedback12 questions~4 min

    Structured comments on a page design, ranked by what should change first.

    website feedbackdesign reviewweb design

  • Software update feedback form

    Form · Feedback14 questions~4 min

    Hear how a new release changed people's work, and catch what broke.

    release feedbackproduct update surveysoftware feedback

  • Demo feedback form

    Form · Marketing11 questions~3 min

    Hear what landed in the demo, what didn't, and what the buyer wants next.

    demo feedbacksales demo surveyproduct demo follow-up

  • User registration form

    Form · Marketing12 questions~4 min

    Collect what you need to register and approve a new user.

    user registration formaccount registrationsign up form

  • Software development request form

    Form · Request16 questions~5 min

    Take requests for new tools and features, starting from the problem rather than the solution.

    software development requestdevelopment requestapp development request

  • Feature request form

    Form · Request12 questions~3 min

    Capture the problem behind the request, not just the request.

    feature requestproduct feedbackroadmap

  • Beta tester signup form

    Form · Signup11 questions~4 min

    Recruit testers who will actually test, sorted by platform and available time.

    beta tester signupbeta programearly access

  • Waitlist form

    Form · Signup17 questions~4 min

    Collect signups, sort them by platform, and find your first testers.

    waitlist formlaunch waitlistpre-launch signup

  • Price sensitivity survey

    Survey · Business11 questions~3 min

    Four price-point questions in the Van Westendorp style, with value and context around them.

    price sensitivityVan Westendorpwillingness to pay

  • System usability survey

    Survey · Business10 questions~3 min

    A task check, ten standard usability statements and the moments people got stuck.

    system usability scaleSUS questionnaireusability testing

  • Website questionnaire

    Survey · Customer satisfaction10 questions~3 min

    Find out what visitors came for, and where the site let them down.

    website questionnairewebsite feedbackuser experience

  • Customer effort score survey

    Survey · Customer satisfaction10 questions~3 min

    One effort question, and a closer look at the steps that made it hard.

    customer effort scoreCES surveysupport feedback

  • CSAT survey

    Survey · Customer satisfaction9 questions~3 min

    Rate a specific interaction, and dig only where it went badly.

    CSAT surveycustomer satisfaction scoresupport feedback

  • NPS survey

    Survey · Customer success10 questions~2 min

    Measure loyalty, then ask detractors, passives and promoters different things.

    nps surveynet promoter scorecustomer loyalty

  • Customer development survey

    Survey · Customer success11 questions~4 min

    Understand a problem through people's real behaviour, before you build anything.

    customer developmentproblem interviewcustomer discovery

  • Customer needs survey

    Survey · Customer success10 questions~3 min

    Find out what customers are trying to achieve and what stands in their way.

    customer needsneeds assessmentcustomer research

  • Software customer satisfaction survey

    Survey · Customer success12 questions~4 min

    Measure how users feel about your software, and catch bugs and gaps along the way.

    software satisfaction surveysaas csatuser feedback

  • Mobile app survey

    Survey · Feedback12 questions~4 min

    Learn how people use your app, where it frustrates them and what would make it more useful.

    mobile app surveyapp feedbackin-app survey

  • Brand awareness survey

    Survey · Feedback10 questions~3 min

    Find out who remembers your brand unprompted, who recognises it, and where they came across it.

    brand awareness surveybrand recallbrand recognition

  • Product feedback survey

    Survey · Feedback13 questions~4 min

    Learn what users rely on, what gets in their way and what they want next.

    product feedback surveyuser feedbackfeature requests

  • Cancellation survey

    Survey · Feedback12 questions~3 min

    Find out why people leave, and ask each of them the one follow-up that fits.

    cancellation surveychurn surveyexit survey

  • SaaS onboarding survey

    Survey · Feedback13 questions~4 min

    Find out whether new users reached their first goal, and where setup stopped them.

    saas onboarding surveyuser onboardingactivation

  • Competitor research survey

    Survey · Market research14 questions~4 min

    Find out who you were compared with, on what, and why the buyer went the way they did.

    competitor researchwin loss surveycompetitive analysis

  • Diet survey

    Survey · Market research11 questions~4 min

    Understand eating patterns, food choices and the practical barriers behind them.

    diet surveyeating habits surveynutrition survey

  • Fashion marketing questionnaire

    Survey · Marketing12 questions~4 min

    Understand your fashion customers' style, spending and what persuades them to buy.

    fashion marketing questionnairefashion surveyclothing brand survey

  • Firmographics survey

    Survey · Marketing12 questions~4 min

    Profile the companies in your audience by size, sector, model and who makes buying decisions.

    firmographics surveyfirmographic dataB2B survey

  • Food survey

    Survey · Marketing10 questions~3 min

    Learn what people like to eat, what they avoid and what they value when choosing food.

    food surveyfood preferences surveymenu planning survey

  • Magazine reader survey

    Survey · Marketing10 questions~3 min

    Find out which sections readers value, which they skip and what would make them stay.

    magazine reader surveyreader surveypublication feedback

  • Market segmentation survey

    Survey · Marketing11 questions~3 min

    Find meaningful groups in your audience based on needs and behaviour.

    market segmentation surveycustomer segmentationneeds-based segmentation

  • Media usage survey

    Survey · Marketing10 questions~3 min

    Learn where your audience gets news and entertainment, and why they choose each channel.

    media usage surveymedia consumption surveymedia habits

  • Path to purchase survey

    Survey · Marketing11 questions~4 min

    Map the steps real customers took from first need to final purchase.

    path to purchasecustomer journey surveybuyer journey

  • Phone survey

    Survey · Marketing14 questions~4 min

    An interviewer script for customer calls that logs outcomes, callbacks and answers.

    phone surveytelephone survey scriptphone interview

  • Pricing survey

    Survey · Marketing11 questions~3 min

    Find out whether your price is clear, feels fair and holds up against the alternatives.

    pricing surveypricing page feedbackvalue perception

  • Retrospective survey

    Survey · Marketing11 questions~3 min

    Collect everyone's view of a sprint or project before the retro meeting.

    retrospective surveysprint retrospectiveretro questions

  • Skin care survey

    Survey · Marketing13 questions~4 min

    Learn how people care for their skin and what makes them choose a product.

    skin care surveyskincare questionnairebeauty survey

  • Target market survey

    Survey · Marketing13 questions~4 min

    Test who needs what you're building, before you decide which audience to focus on.

    target market surveycustomer researchmarket validation

  • User satisfaction survey

    Survey · Marketing13 questions~4 min

    Learn how well your product works for the people using it, and the reason behind each score.

    user satisfaction surveyproduct satisfactionuser feedback

  • Value proposition survey

    Survey · Marketing11 questions~3 min

    Test whether your offer's promise is understood, relevant and believable before you build a campaign on it.

    value proposition surveymessage testingpositioning research

  • Website user experience survey

    Survey · Marketing10 questions~3 min

    Find out where your website helps visitors finish a task and where it lets them down.

    website user experience surveywebsite feedback surveyUX survey

  • Brand perception survey

    Survey · Marketing10 questions~3 min

    Learn the words people attach to your brand, and the experiences behind them.

    brand perceptionbrand imagebrand research

  • Churn survey

    Survey · Marketing16 questions~4 min

    Learn why customers left or went quiet, and when the product stopped being worth it.

    churn surveycustomer churnwhy customers leave

  • Consumer behavior survey

    Survey · Marketing11 questions~4 min

    Understand real buying decisions by asking about one recent purchase.

    consumer behavior surveybuying behaviorpurchase decision

  • Consumer preference survey

    Survey · Marketing11 questions~3 min

    Find out which features matter, which trade-offs people accept, and what makes them switch.

    consumer preference surveycustomer preferencesproduct preferences

  • Customer analysis survey

    Survey · Marketing12 questions~4 min

    Understand who buys from you, what problem they had and why they chose you.

    customer analysis surveycustomer profilecustomer research

  • Customer attitudes survey

    Survey · Marketing10 questions~3 min

    See how customers feel about your product, with the reasons behind every rating.

    customer attitudes surveycustomer opinion surveycustomer sentiment

  • Political survey

    Survey · Other11 questions~4 min

    Ask people where they stand on public issues, in neutral wording that leaves room for every view.

    political surveypublic opinion surveyvoter survey

  • User persona survey

    Survey · Other12 questions~4 min

    Gather the goals, habits and frustrations you need to build personas from real answers.

    user persona surveypersona researchcustomer profile survey

  • Market research survey

    Survey · Other12 questions~4 min

    Test a market before you build or sell: the problem, the alternatives and the buying criteria.

    market research surveymarket validationcustomer research

  • Product research survey

    Survey · Other12 questions~4 min

    Understand the task, the current workaround and the unsolved problems before you build.

    product research surveyuser researchjobs to be done

  • Demographic survey questionnaire

    Survey · Other11 questions~4 min

    Background questions for research, with consent first and a way to skip anything personal.

    demographic surveydemographic questionsresearch questionnaire

  • Concept testing survey

    Survey · Product10 questions~3 min

    Check whether an early idea is understood, wanted and worth building.

    concept testing surveyconcept testidea validation

  • Focus group survey

    Survey · Product13 questions~3 min

    Hear from every participant before and after the group discussion, not just the loudest.

    focus group surveyfocus group questionnairepre-session survey

  • New product survey

    Survey · Product11 questions~3 min

    Learn who wants your new product, what matters to them and what's stopping them.

    new product surveyproduct launch surveypre-launch research

  • Product satisfaction survey

    Survey · Product12 questions~4 min

    Find out whether the product lived up to what buyers expected, and why.

    product satisfaction surveyproduct feedbackcustomer satisfaction

  • Product testing survey

    Survey · Product13 questions~4 min

    Find out what testers tried, where they struggled and what they expected instead.

    product testing surveyuser testingbeta test feedback

  • Product-market fit survey

    Survey · Product10 questions~3 min

    The disappointment question, a different follow-up for each answer, and who your fans are.

    product market fit surveypmf surveystartup research

  • Sean Ellis test survey

    Survey · Product8 questions~3 min

    The four classic Sean Ellis questions, asked only of people who have really used the product.

    sean ellis test40 percent testproduct market fit

  • Marketing research quiz

    Quiz · Marketing12 questions~4 min

    Ten scored scenario questions on sampling, question wording and reading results.

    marketing research quizmarket research testsurvey design quiz

  • Consumer behavior quiz

    Quiz · Marketing10 questions~3 min

    Eight scored questions on why people buy what they buy.

    consumer behavior quizbuyer psychologymarketing psychology quiz

Frequently asked questions

How do I collect feature requests without a messy backlog?

Ask what problem the person was trying to solve, not just the feature they want. The Feature request form does this, which makes it easier to spot several requests that are really the same need.

What is a system usability survey?

The System Usability Scale is a standard set of ten statements people rate after using a product, which gives you a single usability score to track over time. The template includes the questions, ready to copy.

When should I survey users who cancel?

Right when they cancel, while the reason is clear to them. The Cancellation survey keeps it short and asks one follow-up so you learn what would have kept them.

Ask like a person. Watch them finish.

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