Survey · Marketing
Skin care survey template
Built for skincare brands and shops researching their customers, not for diagnosis. It asks about routine, goals and buying habits, gives anyone who's had a reaction a place to describe it, and invites adults who want to test new products to leave an email for a product-testing ending. Anyone under 18 skips the tester invitation.
Try it live
Try it as a respondent
Every question, and where it leads
The conversation
What a respondent is asked, in order.
Tell us about your skincare routine? It takes about three minutes, and this isn't a skin assessment, just your habits and preferences.
How would you describe your skin most days?
What would you most like your routine to help with? Pick up to three.
How many products do you usually use in a day?
Which of these do you use at least a few times a week?
How happy are you with your current routine?
When choosing a new product, what matters most? Put the biggest first.
Where do you usually buy skincare?
Has a skincare product ever irritated your skin?
What kind of product was it, and what happened?
Is there a product you wish existed?
Which age group are you in?
Would you like to test new products and tell us what you think?
Where should we send tester invitations?
Endings
Thank you!
Welcome to the testing panel ✨
The flow
Where each answer leads. Every route here is editable once the form is yours.
Single select
Multi select
Single select
Multi select
Rating
Ranking
Multi select
Yes / No
Long text
Long text
Dropdown
Yes / No
What this template uses
- Single select
- Multi select
- Rating
- Ranking
- Yes / No
- Long text
- Dropdown
- 3 branches
- 2 endings
Questions to consider
- Are you researching a new product, a whole range or just your customers in general? Cut the questions that don't feed that decision.
- Do you need the age question, and can you explain why you're asking?
- Which ingredients or concerns matter for your products? Add them to the goals list.
- If people mention a reaction, who reads those answers and what do they do with them?
How to use the responses
Compare goals and routine length by skin type to see which groups your range serves well and which it misses. The ranking of choice factors tells you what to lead with on labels and product pages. Read the reaction answers for patterns in product types and ingredients, and invite testers whose skin type and goals match the product you're developing.
How to customize and share it
- 1Edit the product and goal options to reflect your own range and the concerns you focus on.
- 2Put your brand name in the greeting and say what you'll do with the answers.
- 3Share the link after a purchase or with your mailing list, and export tester emails to CSV when you're ready to send samples.
Frequently asked questions
What questions should a skin care survey ask?
Skin type, goals, the products someone uses now, how happy they are with their routine, what matters when they choose a product and where they buy.
Can a skin care survey diagnose skin problems?
No. It records what people tell you about their habits and preferences. Anyone with a skin concern should see a doctor or dermatologist.
How do I use a skin care survey to recruit product testers?
Ask at the end whether they want to test products and collect an email only from those who say yes. You can then pick testers by skin type and goals.
Should I ask for age in a skincare survey?
It can help, since routines and concerns change with age, but make it optional and include a prefer not to say choice.