A ready-to-use conversational survey
Ask customers which sustainability changes matter, what they already do, what stops them and which claims they trust. People who know your efforts get to rate them.
Free to customize. No code needed.
The real thing. Go ahead, try it.
Use this templateWhat's inside
What a respondent is asked, in order.
We're deciding which changes to make first to reduce our environmental impact, and we'd like your view. It takes about three minutes.
When you choose where to buy, how much does a company's environmental impact matter to you?
Which of these do you already do most of the time?
Before today, had you heard about anything we do to reduce our impact?
What comes to mind?
How would you rate our efforts so far?
Rank these changes by how much you'd like us to make them.
What stops you choosing the greener option more often?
Would you pay a little more for a lower-impact version of something you already buy from us?
How much would each of these make you believe a company's green claims?
Is there one change you'd most like to see from us?
Would you like an occasional update on how these changes are going?
Which email should we send them to?
Endings
Thank you for your thoughts
Thank you, we'll keep you posted 🌱
Where each answer leads. Every route here is editable once the form is yours.
Opinion scale
Multi select
Single select
Short text
Rating
Ranking
Multi select
Single select
Matrix
Long text
Yes / No
A little guidance
Make the most of your next ask.
Look at the ranking next to the barriers: a change people want but won't pay extra for tells you to absorb the cost or make it the default. Separate the ratings from customers who could name an effort from those who only half remembered it, because the gap between them is a communication problem you can fix quickly. When you report back, share specific steps and what didn't work, since the trust grid shows that's what people believe.
What they already do, which changes they'd value from you, what stops them choosing greener options and what would make them trust your claims. Asking about habits before your plans keeps the answers more honest.
Ask about behaviour and obstacles in neutral terms, and give an easy way to say none of these apply. Avoid wording that makes one answer sound like the responsible one.
Often, yes. Treat the price answer as a sign of interest and check it against what people actually buy once a greener option is on sale.
Yes. Copy the template, change the greeting and swap the ranking items for workplace changes such as travel, energy use or waste.
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