Survey · Marketing

Quality assurance survey template

Gives every reviewer the same checklist, whether they're checking a product batch, a support conversation or a document. A pass goes straight to the closing notes, while anything with issues asks for severity and evidence, and corrective action gets an owner and a due date.

13 questions~4 min to answer2 branches
quality assurance surveyqa checklistquality reviewqa audit formquality control
Use this template

Try it live

Try it as a respondent

Every question, and where it leads

The conversation

What a respondent is asked, in order.

Ready to log a quality review? Have the item and your notes to hand.

1

Reviewer name

Short text · required
2

Date of the review

Date · required
3

What are you reviewing?

Single select · required
4

Reference number or name of the item

Short text · required
5

How did it measure up against each standard?

Matrix · required
6

Overall result

Single select · requiredsplits the flow
7

Describe what you found. Where was it, and what should it have been?

Long text · requiredsometimes asked
8

How serious is the worst issue?

Single select · requiredsometimes asked
9

Add photos, screenshots or files that show the issue

File upload · optionalsometimes asked
10

Does this need corrective action?

Yes / No · requiredsometimes askedsplits the flow
11

Who should own the fix?

Short text · requiredsometimes asked
12

When should it be fixed by?

Date · requiredsometimes asked
13

Anything about the checklist or review process itself that needs attention?

Long text · optional

Ends with

Review logged

The flow

Where each answer leads. Every route here is editable once the form is yours.

A labelled route is taken only by answers matching the label

What this template uses

  • Short text
  • Date
  • Single select
  • Matrix
  • Long text
  • File upload
  • Yes / No
  • 2 branches

Questions to consider

  • What are the standards your reviewers check against? Replace the grid rows with your own checklist.
  • What counts as minor, major and critical for your work? Write the definitions into the options so reviewers agree.
  • Who gets told when a review fails, and how quickly?
  • Do you need evidence for every issue, or only for major and critical ones?

How to use the responses

Filter by result and severity each week so critical findings never sit unread. Look at the grid across many reviews to find the standard that fails most often, since that points at a process problem rather than one bad item. Track the fix owners and due dates to closure, and compare reviewers' results on similar items to check they are applying the standards the same way.

How to customize and share it

  1. 1Rewrite the grid rows and the item types to match what your team actually reviews.
  2. 2Put your own definitions of minor, major and critical into the severity options.
  3. 3Share the link with reviewers or bookmark it on the inspection device, and export the results to CSV for your monthly quality report.

Frequently asked questions

What is a quality assurance survey?

It's a structured form a reviewer fills in to record what they checked, what they found and what needs fixing, so every review is logged the same way.

What should a QA checklist include?

The standards being checked, a clear result, a description of each issue with its severity, supporting evidence and who owns the fix by when.

Can reviewers attach photos?

Yes. The evidence question accepts images and PDFs, up to five files per review.

How do I keep reviewers consistent?

Define each severity level in plain words, use the same checklist every time, and now and then have two reviewers check the same item and compare.

Related templates

All marketing surveys
  • Customer loss survey

    Survey · Marketing12 questions~4 min

    Learn what changed for a customer who stopped buying, and how you compare with where they went.

    customer loss surveylost customer surveylapsed customer survey
  • Customer retention survey

    Survey · Marketing10 questions~3 min

    Ask current customers what keeps them with you and what could change their mind.

    customer retention surveyrenewal surveyat-risk customers
  • Fashion marketing questionnaire

    Survey · Marketing12 questions~4 min

    Understand your fashion customers' style, spending and what persuades them to buy.

    fashion marketing questionnairefashion surveyclothing brand survey
  • Firmographics survey

    Survey · Marketing12 questions~4 min

    Profile the companies in your audience by size, sector, model and who makes buying decisions.

    firmographics surveyfirmographic dataB2B survey
  • Food survey

    Survey · Marketing10 questions~3 min

    Learn what people like to eat, what they avoid and what they value when choosing food.

    food surveyfood preferences surveymenu planning survey
  • Magazine reader survey

    Survey · Marketing10 questions~3 min

    Find out which sections readers value, which they skip and what would make them stay.

    magazine reader surveyreader surveypublication feedback

Ask like a person. Watch them finish.