Quiz · Marketing
Consumer behavior quiz template
Built around everyday buying situations rather than textbook definitions: a cinema popcorn menu, a sale countdown, a survey that sales never matched. A scarcity round takes a point for each wrong pick, and the total chooses one of three results.
Try it live
Try it as a respondent
Every question, and where it leads
The conversation
What a respondent is asked, in order.
Why do people buy what they buy? Eight questions on the psychology behind every basket.
What name should go on your result?
Most people in a survey say they would pay more for eco-friendly packaging, but sales barely change. What is this called?
A product page shows hundreds of five-star reviews. Which influence is it using?
A shop shows the original price crossed out beside the sale price. Which effect makes the sale price feel like a bargain?
What does loss aversion describe?
A cinema sells small popcorn for 3, medium for 6.50 and large for 7. Which one is there mainly to make another look like a better deal?
In the classic buying decision process, what comes first?
Someone buys an expensive laptop and starts doubting the choice a day later. What is this called?
Which of these messages use scarcity or urgency? Pick all that apply.
Be honest: how often does a countdown timer or "almost gone" message make you buy sooner?
Endings
Curious shopper
Mind reader 🧠
Sharp observer
The flow
Where each answer leads. Every route here is editable once the form is yours.
Short text
Single select
Single select
Single select
Single select
Single select
Single select
Single select
Multi select
Opinion scale
What this template uses
- Short text
- Single select
- Multi select
- Opinion scale
- 2 branches
- 3 endings
- Scoring
Questions to consider
- Is this for students, a marketing team or product people? Use examples from their world.
- Would a question built from your own product pages or pricing make it more useful?
- Should the final self-rating stay anonymous, or would you like to compare it with scores?
- Do you want to explain each answer in a follow-up session or leave people to look them up?
How to use the responses
Use the most-missed questions to plan your next lesson or workshop; anchoring and the decoy effect are the usual ones. The unscored self-rating about countdown timers is useful in a discussion about ethics and the say-do gap: compare how people say they react with how they answered the scarcity question.
How to customize and share it
- 1Replace the examples with situations from your own shop, app or industry, keeping one point on each correct option.
- 2Move the score bands if you change the number of questions, so the top result stays hard to earn.
- 3Share the link with a class or team, or embed it on a course page, and review scores in the dashboard.
Frequently asked questions
What topics should a consumer behavior quiz include?
The buying decision process, social influences like reviews, pricing effects such as anchoring and decoys, loss aversion, and the gap between what people say and what they do.
What is the say-do gap?
It is the difference between what people say they will do, often in surveys, and what they actually do when buying. It is why sales data matters as much as stated preferences.
Can I use this quiz in a marketing or psychology class?
Yes. It works as a warm-up or a review. Ask for a first name only, and use the most-missed questions to shape the next session.