Form · Marketing

Demo feedback form template

Sent right after a sales demo, it rates the session, pins down what went unanswered and asks what should happen next. Buyers who want a technical deep dive are asked what to cover, keen buyers share their timeline and who else decides, and anyone who isn't a fit is asked why and gets a polite ending of their own.

11 questions~3 min to answer1 branch2 endings
demo feedbacksales demo surveyproduct demo follow-uppost-demo formbranching
Use this template

Try it live

Try it as a respondent

Every question, and where it leads

The conversation

What a respondent is asked, in order.

Thanks for joining the demo today. Could you spare two minutes to tell us how it went?

1

Your name and work email

Contact info · required
2

Which company are you with?

Short text · required
3

How useful was the demo for you?

Opinion scale · required
4

Did we show what you came to see?

Single select · required
5

How was each part of the session?

Matrix · optional
6

What questions do you still have, or what didn't we show?

Long text · optional
7

What would you like to happen next?

Single select · requiredsplits the flow
8

What should the technical session cover?

Long text · requiredif next step is A technical deep dive
9

When are you hoping to decide?

Single select · requiredsometimes asked
10

Who else has a say in the decision?

Multi select · optionalsometimes asked
11

What's the main reason it isn't a fit?

Single select · requiredif next step is Not a fit right now

Endings

Thanks, we'll be in touch 🚀

Thanks for being straight with us

The flow

Where each answer leads. Every route here is editable once the form is yours.

A labelled route is taken only by answers matching the label

What this template uses

  • Contact info
  • Short text
  • Opinion scale
  • Single select
  • Matrix
  • Long text
  • Multi select
  • 5 branches
  • 2 endings
Collect feedbackGenerate leadsFor salesFor product & researchFor marketing

Questions to consider

  • What does your sales team need to know before the follow-up call?
  • Which next steps can you actually offer, such as a trial, a pilot or a proposal?
  • Should the technical deep dive route to a different person on your team?
  • Do you want to hear why a buyer isn't a fit, even if they would rather not say much?

How to use the responses

Read each response before the follow-up so the next call starts with the unanswered questions, not a repeat of the demo. Pass technical topics to your solutions engineer. Tally the reasons buyers give for not being a fit every month: one repeated missing feature is a product conversation, and repeated pricing objections are a positioning one.

How to customize and share it

  1. 1Change the next-step options to the offers your sales process really has.
  2. 2Edit the rows in the rating grid to match how your demos are structured.
  3. 3Send the link in the thank-you email straight after the call, while the demo is fresh.
Use this template

Frequently asked questions

When should I send a demo feedback form?

The same day, ideally in your thank-you email. The details of what confused a buyer fade quickly once they are back in their own work.

What questions should I ask after a product demo?

Whether it showed what they came for, what is still unclear, what they want next, their timeline and who else decides. A rating on its own tells you very little.

How do I get honest demo feedback?

Keep it short and make it easy to say no. This form gives a buyer who isn't a fit a clear option and a polite ending instead of a sales push.

Can I follow up differently based on the answers?

Yes. The form branches on the next step chosen, and you can filter responses in the dashboard by that answer to hand each group to the right person.

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