A ready-to-use conversational form

Newsletter signup form template

Let subscribers choose topics and how often they hear from you. Customers, people comparing options and readers each get one follow-up of their own.

10 questionsAbout 3 min3 branchesRead the template guide
Use this template

Free to customize. No code needed.

The real thing. Go ahead, try it.

Use this template
A live preview of this template. Answer the first question to begin.

What's inside

Every question, and where it leads

  • Email
  • Short text
  • Single select
  • Multi select
  • Long text
  • Consent

The conversation

What a respondent is asked, in order.

Pls subscribe ๐Ÿฅบ I promise only good emails. Just tell me what to send and how often.

1

What's your email?

Emailrequired
2

First name, so we're not writing to a stranger?

Short textoptional
3

What brings you here?

Single selectrequiredsplits the flow
4

How long have you been using it?

Single selectoptionalif reader type is I use the product
5

What else are you looking at?

Short textoptionalif reader type is I'm deciding whether to use it
6

What did you read that brought you here?

Short textoptionalif reader type is I'm here for the writing
7

What should we send you?

Multi selectrequired
8

How often?

Single selectrequired
9

Anything you'd love us to write about?

Long textoptional
10

Permission to email you

Consentrequired

Ends with

The cat is so happy ๐Ÿ˜ป

The flow

Where each answer leads. Every route here is editable once the form is yours.

A labelled route is taken only by answers matching the label

A little guidance

Make the most of your next ask.

Questions to consider for your newsletter signup form

  • Which topics can you really keep up, issue after issue? Only offer those.
  • Can you send different content by topic and frequency, or do you need one list for now?
  • Do you need a double opt-in step after the form, and does the ending tell people to confirm?
  • What would you do differently for a customer than for someone still comparing options?

How to use the responses

Tag each subscriber with their topics and frequency before your first send, even if you start with a single list. The "what else are you looking at" answers are a ready list of comparison articles to write, and the "what brought you here" answers show which posts actually earn subscribers. Read the wish list answers once a month when you plan the next few issues.

How to customize and share this template

  1. 1Replace the topic options with the sections your newsletter really has, and set the frequencies you can honour.
  2. 2Adjust the consent wording to match your privacy policy and the country rules you follow.
  3. 3Embed the form at the end of your articles or share the link, and export subscribers to CSV to load them into your sending tool.

Frequently asked questions

What should a newsletter signup form include?

An email address and clear consent to receive emails. Letting people choose topics and frequency up front is the simplest way to keep them subscribed.

Should I ask for a first name on a newsletter signup?

Make it optional. It lets you write a friendlier greeting, and people who would rather not share it can still subscribe.

How do I reduce newsletter unsubscribes?

Send people what they asked for, at the pace they asked for. This form records both, so you can respect them from the first issue.

Can I add this newsletter signup to my blog?

Yes. Embed it at the end of a post or in a page, or share it as a link, and new subscribers appear in your dashboard.

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