Something shiny is dropping soon 💿 Get on the list before it sells out.
What's your name?
Form · Marketing
Merch drop waitlist
Design pick, size, quantity and hype, so you print the right stock.
Make it yoursA ready-to-use conversational form
Testimonial form template
Collect testimonials with the story, the result and written permission to publish. Low ratings are asked what went wrong privately instead of for a quote.
Use this template
Free to customize. No code needed.
What's inside
Every question, and where it leads
- Contact info
- Rating
- Short text
- Long text
- Single select
- File upload
- Website
- Multi select
- Consent
The conversation
What a respondent is asked, in order.
Would you say a few words about working with us? It really helps.
1
Your name and email
Contact inforequired
2
How would you rate your experience with us?
Ratingrequiredsplits the flow
3
What did we work on together?
Short textoptionalsometimes asked
4
What was going on before you came to us?
Long textoptionalsometimes asked
5
In your own words, what was it like working with us?
Long textrequiredsometimes asked
6
Is there a specific result you'd be happy to mention?
Short textoptionalsometimes asked
7
How would you like to be credited?
Single selectrequiredsometimes askedsplits the flow
8
Role and company, exactly as you'd like it shown
Short textrequiredif attribution is Full name, role and company
9
A photo we can show alongside it?
File uploadoptionalif attribution is Full name, role and company
10
Your LinkedIn profile, if you'd like it linked
Websiteoptionalif attribution is Full name, role and company
11
Which company should we name?
Short textoptionalif attribution is First name and company only
12
Where are you happy for it to appear?
Multi selectrequiredif attribution is Anonymously
13
Permission to publish
Consentrequiredsometimes asked
14
Sorry it wasn't better. What should we have done differently?
Long textrequiredif rating ≤ 3
Endings
Thank you ⭐
Thank you for telling us
The flow
Where each answer leads. Every route here is editable once the form is yours.
Would you say a few words about working with us? It really helps.
2Your name and email*
Contact info
3How would you rate your experience with us?*
Rating
How would you rate your experience with us?
less or equal 3
otherwise
4What did we work on together?
Short text
5What was going on before you came to us?
Long text
6In your own words, what was it like working with us?*
Long text
7Is there a specific result you'd be happy to mention?
Short text
8How would you like to be credited?*
Single select
How would you like to be credited?
Full name, role and company
First name and company only
Anonymously
9Role and company, exactly as you'd like it shown*
Short text
10A photo we can show alongside it?
File upload
11Your LinkedIn profile, if you'd like it linked
Website
12Which company should we name?
Short text
13Where are you happy for it to appear?*
Multi select
14Permission to publish*
Consent
15Sorry it wasn't better. What should we have done differently?*
Long text
Thank you ⭐
Thank you for telling us
A labelled route is taken only by answers matching the label
A little guidance
Make the most of your next ask.
Questions to consider for your testimonial form
- Where will testimonials be published, and does the list of places match?
- Do you want photos and LinkedIn links, or only written quotes?
- What rating should count as low enough to ask for private feedback instead?
- Who follows up with a customer who shares a bad experience?
How to use the responses
Pick quotes that mention a before and an after; they persuade far more than general praise. Only publish in the places each person ticked, and keep the consent with the quote in case anyone asks. Treat every low-rating response as a support case: reply personally within a few days, and look for patterns across them before the next round of requests.
How to customize and share this template
- 1Change the list of places a quote can appear to where you actually use testimonials.
- 2Adjust the rating that routes to private feedback if you want to be stricter or looser.
- 3Send the link at a high point, such as right after a result lands, rather than months later.
Frequently asked questions
How do I ask a customer for a testimonial?
Ask soon after a good result, keep it short, and give them questions to answer instead of a blank page. Asking about the before and after gets you a story rather than a compliment.
Do I need permission to publish a testimonial?
It is safest to have it in writing before you publish. This form asks where the quote may appear and how the person wants to be credited before they agree.
What questions should a testimonial form ask?
What things were like before, what working together was like, any result they can share, how they want to be credited and where the quote can be used.
What happens if a customer gives a low rating?
They are asked privately what went wrong and skip the testimonial questions, so you can follow up instead of collecting a quote you wouldn't use.
The long-form guide
A few more possibilities
Keep the ideas coming.
Explore all forms- Preview template
- Preview templateWelcome! A few questions now means we can spend our first session on the real work.First, your detailsWhich organisation are you with, if any?
Form · Marketing
Client intake form
Everything you need before the first client session, asked in the right order.
Make it yours - Preview template
Hi! Tell us about your project and we'll come to the consultation with some ideas already.
Your name and email
Form · Marketing
Design consultation form
Everything a designer needs to walk into the first meeting with ideas.
Make it yours
There is a good answer on the other side
Make a formnobody minds filling in.
Start for free
Free forever. No credit card. Unlimited submissions.