Quiz · Lead generation

Multiple choice quiz template

Seven single-answer questions on interest, inflation and risk, plus one pick-all-that-apply round where a wrong pick costs a point, so ticking everything does not pay. The total picks one of three results. Players who want each answer explained leave their email, and a closing question on what they want to get better at tells you what to send them next.

11 questions~3 min to answer2 branches3 endings
multiple choice quizfinancial literacy quizmoney quizscored quizquiz lead magnet
Use this template

Try it live

Try it as a respondent

Every question, and where it leads

The conversation

What a respondent is asked, in order.

How well do you know your money? Eight multiple choice questions, no calculator needed.

1

You put 100 into a savings account paying 5% interest a year. How much is there after one year, if you take nothing out?

Single select · required
2

What does compound interest mean?

Single select · required
3

Your savings earn 1% a year and prices rise 3% a year. After a year, what can your money buy?

Single select · required
4

Money growing at 6% a year, with interest reinvested, roughly doubles in about how long?

Single select · required
5

Which is usually riskier to put all your money into?

Single select · required
6

What does diversification mean for an investor?

Single select · required
7

On a loan or credit card, what does APR stand for?

Single select · required
8

Which of these help build a good credit history? Pick all that apply.

Multi select · required
9

Want the answer sheet, with a short explanation of each answer?

Yes / No · requiredsplits the flow
10

Where should we send it?

Email · requiredif want answers is Yes, send itsplits the flow
11

Last one: what would you most like to get better at with money?

Multi select · optionalif want answers is Just my score

Endings

A good place to start 📘

Money sharp 🏆

Solid footing

The flow

Where each answer leads. Every route here is editable once the form is yours.

A labelled route is taken only by answers matching the label

What this template uses

  • Single select
  • Multi select
  • Yes / No
  • Email
  • 4 branches
  • 3 endings
  • Scoring

Questions to consider

  • What subject will your audience enjoy and also connect with what you sell or teach? Money basics suits a bank, adviser or finance course; swap it for your own field.
  • How will each correct answer be explained: on an emailed answer sheet, in a follow-up lesson, or in the result text?
  • Should wrong picks in the pick-all-that-apply round cost a point, or simply earn nothing?
  • What does someone get for their email, and is that promise worded plainly in the question that asks for it?

How to use the responses

Sort responses by score to see where your audience really stands before you plan content. Find the question most people got wrong: if nearly everyone missed it, it is either a genuine gap worth a guide of its own or a badly worded question to fix. Group email subscribers by what they said they want to get better at, and send each group material on that topic first.

How to customize and share it

  1. 1Replace the questions with your own subject, keeping exactly one option with a score of 1 on each single-answer question and three believable wrong ones.
  2. 2Recount the highest possible score and move the result bands so the top result still needs nearly every answer right.
  3. 3Rewrite the email promise and the closing question to match what you will really send, then share the link or embed the quiz.

Frequently asked questions

How do I write good multiple choice questions?

Give one clearly correct answer and wrong options that sound believable to someone who does not know. Keep the wording plain, avoid "all of the above", and make the options similar in length so the right one does not stand out.

How many options should a multiple choice question have?

Three or four is usually enough. More options rarely make a question fairer, and weak filler options are easy to rule out.

How is this multiple choice quiz scored?

Each correct answer is worth one point. In the credit round each right pick adds a point and each wrong pick removes one, and the total out of nine chooses one of three results.

Can I use a multiple choice quiz to collect leads?

Yes. This one offers an explained answer sheet in exchange for an email, and players who say no still get their result.

Can I use this quiz in a classroom?

Yes. Swap in your lesson content, remove the email question, and read each student's score in the responses or export them to CSV.

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