Quiz · Lead generation
Facebook lead generation quiz template
People who click an ad want the thing the ad promised, not a contact form. This quiz gives them a starting plan matched to their answers, scored on how active and experienced they already are. Anyone who says they want to start this week is asked for a phone number, so your hottest leads are easy to call first.
Try it live
Try it as a respondent
Every question, and where it leads
The conversation
What a respondent is asked, in order.
You came from our ad about getting fit at home. Answer a few quick questions and we'll match you to a starting plan.
What's the main thing you want to change?
How often do you exercise right now?
Have you done strength training before?
How long could a typical workout be?
What has got in the way before?
When would you like to get going?
What's the best number for a short call with a coach?
Where should we send your plan?
Hearing from us
Endings
Your plan: Fresh start 🌱
Your plan: Performance block 🏋️
Your plan: Build-up programme 💪
The flow
Where each answer leads. Every route here is editable once the form is yours.
Single select
Single select
Single select
Single select
Multi select
Single select
Phone
Contact info
Consent
What this template uses
- Single select
- Multi select
- Phone
- Contact info
- Consent
- 5 branches
- 3 endings
- Scoring
Questions to consider
- What did the ad promise, and does the greeting repeat that promise in its first line?
- Which answers show that someone is ready to buy, and who calls them, and how fast?
- Do the results name real plans or packages you sell, so the follow-up feels like the next step?
- Should people see their result before or after giving an email, for this particular offer?
How to use the responses
Call everyone who chose "This week" and left a number first, ideally the same day, while the ad is still fresh in their mind. Sort the rest by result so each group gets a follow-up email that talks about their plan, not a generic welcome. The obstacles question is your objection list: if most people pick "Losing motivation", lead with accountability in your next ad and your sales calls.
How to customize and share it
- 1Rewrite the greeting to repeat your ad's headline, and swap the goal options for the outcomes your offer delivers.
- 2Rename the three results to your real plans or packages, and move the score bands if you add or remove scored questions.
- 3Put the quiz link in your ad or on the landing page it points to, then read new leads in the dashboard or export them to CSV.
Frequently asked questions
Is this the same as a Facebook lead ad form?
No. It is a quiz you link to from your ad or landing page, so you control the questions, the branching and the result each person sees.
Why use a quiz for Facebook lead generation?
A quiz gives people something useful in return for their details, a result that matches their answers. That usually feels like a fairer trade than a plain signup form.
How does the quiz decide which result to show?
Three questions carry points for current activity, experience and available time. The total picks one of three plans, and you can move the thresholds.
How do I spot the hottest leads?
Anyone who wants to start this week is asked for a phone number. Filter by that answer in your responses and call them first.
Can I use this quiz for a business that isn't fitness?
Yes. Keep the structure of goal, current situation, timing and contact, and rewrite the questions and results for your own offer.