Survey · Marketing
Vendor satisfaction survey template
Turns the usual supplier review around so vendors rate you. They score the parts of the relationship you control, and anyone who says invoices are often paid late is asked what holds them up. It finishes with what would help most and an offer of a call with your purchasing team, which gets its own ending.
Try it live
Try it as a respondent
Every question, and where it leads
The conversation
What a respondent is asked, in order.
We rely on our suppliers, and we'd like to be a customer that's easy to work with. Tell us honestly how we're doing. About four minutes.
Which company are you answering for?
How long have you been supplying us?
Overall, how would you rate us as a customer?
How do we do on each of these?
How often are your invoices paid within the agreed terms?
What usually holds payment up?
Do you have one clear contact on our side who can answer your questions?
What's the hardest part of working with us?
Which of these would help you most?
How likely are you to recommend us as a customer to other suppliers?
Would you like a call with our purchasing team about your answers?
Who should we call?
Endings
Thank you for being honest with us
Thank you, we'll call you soon 📞
The flow
Where each answer leads. Every route here is editable once the form is yours.
Short text
Single select
Rating
Matrix
Single select
Long text
Yes / No
Long text
Multi select
NPS
Yes / No
Contact info
What this template uses
- Short text
- Single select
- Rating
- Matrix
- Long text
- Yes / No
- Multi select
- NPS
- Contact info
- 5 branches
- 2 endings
Questions to consider
- Do you want named responses so you can follow up, or anonymous ones so suppliers speak freely?
- Which parts of the relationship does your team control, and are they all in the grid?
- What are your agreed payment terms, and do you already know where invoices get stuck?
- Who on the purchasing team will make the follow-up calls, and within what time?
How to use the responses
Start with the late-payment answers and trace each one back through your approval process, since that's usually the fastest fix and suppliers notice it immediately. Split the grid by how long each supplier has worked with you: new vendors struggling with paperwork points at onboarding, while long-standing ones struggling with forecasts points at planning. Make the calls people asked for, then tell all suppliers what you changed.
How to customize and share it
- 1Edit the grid rows to match how you work with suppliers, such as quality audits or delivery windows.
- 2Remove the company question if you want fully anonymous answers, and say so in the greeting.
- 3Send the link from your purchasing lead once a year, or after a contract renewal.
Frequently asked questions
What is a vendor satisfaction survey?
A survey that asks suppliers how it feels to work with you as a customer. It shows where your orders, payments or processes make their job harder, which affects the price and service you get.
What questions should a supplier satisfaction survey ask?
How clear your orders are, how quickly you reply, how good your forecasts are, whether you pay on time, how fair negotiations feel and what would help them most.
Should vendor surveys be anonymous?
Suppliers can be wary of criticising a customer, so offer the option. This template makes the company name optional and only asks for contact details from people who want a call.
How often should I survey suppliers?
Once a year works for most organisations, plus after big changes such as a new ordering system or payment process.