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NPS survey template

The score on its own tells you almost nothing you can act on, and the same follow-up cannot serve both ends of it. Someone who scored a 3 is asked what went wrong; someone who scored a 10 is asked what to quote — so one survey produces a fix list and a testimonial list.

9 questions~3 min to answer2 branches
npsloyaltysurveybranching
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The conversation

What a respondent is asked, in order.

One quick question — it takes about twenty seconds.

1

How likely are you to recommend us to a friend or colleague?

NPS · requiredsplits the flow
2

What's gone wrong?

Long text · requiredif score ≤ 6
3

Where does the trouble mostly sit?

Single select · requiredif score ≤ 6
4

Are you considering leaving?

Yes / No · optionalif score ≤ 6
5

What's working well for you?

Long text · requiredif score ≥ 7
6

May we quote that publicly?

Yes / No · optionalif score ≥ 7
7

What's the one thing we could change that would matter most?

Long text · optional
8

Would it be alright if someone followed up?

Yes / No · optionalsplits the flow
9

Where should we reach you?

Email · optionalsometimes asked

Ends with

Thank you 💛

The flow

Where each answer leads. Every route here is editable once the form is yours.

A labelled route is taken only by answers matching the label

Free, with unlimited responses. Start from this and change anything — questions, wording, routes, endings — or describe your own form and let chatform draft it.

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Ask like a person. Watch them finish.