Survey · Marketing
Website user experience survey template
Built around one real visit rather than general opinions. Visitors who got what they came for rate how easy it was; anyone who got stuck picks where it went wrong and describes what happened, which is the detail a designer can use. Everyone then says how they looked for things and rates navigation, speed and readability on the device they used.
Try it live
Try it as a respondent
Every question, and where it leads
The conversation
What a respondent is asked, in order.
Quick question about your visit today: did our website help you do what you came for? It takes two minutes.
What did you come to the site to do?
Were you able to do it?
How easy was it?
Where did things go wrong?
Tell us what happened, step by step if you can.
What were you using?
How did you mostly look for things?
How would you rate the site on each of these?
Overall, how would you rate your visit?
What one change would have made your visit better?
Ends with
Thank you, that helps us fix things
The flow
Where each answer leads. Every route here is editable once the form is yours.
Single select
Single select
Opinion scale
Multi select
Long text
Single select
Single select
Matrix
Rating
Long text
What this template uses
- Single select
- Opinion scale
- Multi select
- Long text
- Matrix
- Rating
- 4 branches
Questions to consider
- Which tasks matter most on your site, and do the visit options name them?
- Should the survey appear on every page, or only after key moments like checkout or a search?
- Do you want to capture the page someone was on, for example with a hidden field?
- Who will review the step-by-step problems, and how quickly can fixes ship?
How to use the responses
Group the stuck answers by where things went wrong, by device and by how people looked for things, since a checkout that fails mostly on phones is a different fix from a search box nobody can get results from. Read the step-by-step descriptions for the exact page and action, then try to repeat the problem yourself. Watch the success rate for each visit goal over time: it tells you whether a redesign actually helped people finish what they came to do.
How to customize and share it
- 1Edit the visit options to match the main jobs people do on your site.
- 2Embed the survey on your site or link it from a small feedback button, and add the page address as a hidden field.
- 3Review the stuck answers weekly with whoever looks after the site, and change the options if a new problem keeps appearing.
Frequently asked questions
What questions should a website user experience survey ask?
What the visitor came to do, whether they managed it, where they got stuck and what happened, which device they used, and how they'd rate navigation, speed and readability.
Where should I put a website feedback survey?
Embed it on the site or link to it from a feedback button, ideally after an important task like a search, a form or a checkout, so the visit is fresh.
Why focus on one visit instead of the whole website?
People remember a specific task much more accurately than a general impression, and a concrete description of what went wrong is something your team can reproduce and fix.
Can I see answers by device or page?
Yes. Responses show in your dashboard, and you can filter them or export to CSV to compare devices and pages.