Survey · Marketing
Target market survey template
Starts with how often the problem comes up, and anyone who doesn't have it explains why and leaves early instead of padding your data. Everyone else rates the pain, describes their current fix, says who decides and what they'd judge a new option on, and can volunteer for a follow-up conversation.
Try it live
Try it as a respondent
Every question, and where it leads
The conversation
What a respondent is asked, in order.
We're working on a way to make keeping track of household bills less of a chore, and we're trying to learn who struggles with it most. About three minutes.
Who would you be solving this for?
How often does this problem come up for you?
What makes it a non-issue for you? If you've found something that works, we'd love to know what.
When it happens, how much does it bother you?
How do you handle it today?
What's missing or annoying about the way you handle it now?
Have you spent money trying to solve this in the past year?
If you found something that worked, who would decide whether to buy it?
Rank what would matter most when choosing a new option.
Where would you look for a solution?
Which age group are you in?
Would you be open to a short follow-up conversation about this?
Great. Which email should we use to arrange it?
Endings
Thanks for your time
Thanks, that's useful to know
Thank you, we'll be in touch 📬
The flow
Where each answer leads. Every route here is editable once the form is yours.
Single select
Single select
Long text
Opinion scale
Multi select
Long text
Single select
Single select
Ranking
Multi select
Dropdown
Yes / No
What this template uses
- Single select
- Long text
- Opinion scale
- Multi select
- Ranking
- Dropdown
- Yes / No
- 6 branches
- 3 endings
Questions to consider
- How will you describe the problem in the greeting so it's specific but doesn't sell your answer?
- Which audiences are you choosing between, and do the first question's options reflect them?
- Do you need the age question, or would job, industry or location split your audience better?
- Who will run the follow-up conversations, and how quickly can they reach out?
How to use the responses
Group respondents by who they're solving for, then compare how often the problem comes up and how much it hurts. The audience worth targeting first is usually the one that has the problem often, rates it highly and already spends money on it. Read the written gaps for the words people use, since those make better headlines than your own, and book the follow-up calls while answers are fresh.
How to customize and share it
- 1Rewrite the greeting to describe your problem in one plain sentence, without naming your product.
- 2Change the first question's options to the audiences you are deciding between.
- 3Share the link in communities where each audience gathers, and add a hidden field for the source so you can compare them.
Frequently asked questions
What questions should a target market survey include?
Who the person is buying for, how often the problem affects them, how much it hurts, what they use today, who decides and what they'd judge a new option on. Those answers show which group needs you most.
How is a target market survey different from market segmentation?
A target market survey asks which audience is the best fit for your offer. Segmentation looks for useful differences inside a market you've already chosen.
Should I screen out people who don't have the problem?
Yes. This template asks them one short question and ends, so their answers don't blur the picture of the people who do.
How many responses do I need?
Enough from each audience to see a clear pattern, and a handful of follow-up conversations to explain it. A small sample can point the way but can't speak for a whole market.