Survey · Marketing
Consumer behavior survey template
Anchored on one real, recent purchase instead of general shopping habits, so answers describe what people did rather than what they think they do. It follows the purchase from trigger to research to the deciding factor, skips the comparison question for people who didn't shop around, and asks less happy buyers what they would do differently.
Try it live
Try it as a respondent
Every question, and where it leads
The conversation
What a respondent is asked, in order.
We're studying how people make buying decisions. Think of one recent purchase and we'll walk through it together.
Think of the last thing you bought that took some thought, not an everyday top-up. What was it?
When did you buy it?
What made you start looking?
Where did you look before deciding?
How many options did you seriously consider?
Put these in order of how much they decided it for you.
Where did you buy it in the end?
How happy are you with the purchase now?
What would you do differently if you bought it again?
Would you buy from the same place again?
Last one: which age group are you in?
Ends with
That's everything, thank you
The flow
Where each answer leads. Every route here is editable once the form is yours.
Short text
Single select
Single select
Multi select
Single select
Ranking
Single select
Rating
Long text
Yes / No
Single select
What this template uses
- Short text
- Single select
- Multi select
- Ranking
- Rating
- Long text
- Yes / No
- 2 branches
Questions to consider
- Should the survey focus on one product category, such as furniture or skincare, instead of any considered purchase?
- Which research channels matter to your marketing plan, and are they all in the list?
- Which deciding factors do you suspect matter most, and are you ready to be wrong?
- Which background details, like age or location, will you actually use to compare groups?
How to use the responses
Group the answers by trigger first, since people replacing something that broke shop very differently from people who were inspired by an ad. Within each group, look at which research channels were used and how the deciding factors were ranked. The answers about what people would do differently are often the best source of messaging, because they describe the doubt your marketing needs to answer.
How to customize and share it
- 1Narrow the first question to your category if you only care about one, for example the last piece of furniture someone bought.
- 2Edit the research channels and deciding factors to match the ways people shop in your market.
- 3Share the link with a panel or your audience, then filter by trigger in the dashboard or export to CSV for deeper analysis.
Frequently asked questions
What is a consumer behavior survey?
It asks people how they actually find, compare, choose and buy products. The aim is to understand the steps and influences behind a purchase, not just what people say they prefer.
Why ask about one recent purchase instead of shopping in general?
A specific, recent purchase is easier to remember accurately. It gives you concrete steps and influences that broad questions about habits tend to blur.
What questions should a consumer behavior survey ask?
Ask what triggered the purchase, where the person researched, how many options they compared, what decided it, where they bought and how they feel about it now.
Can I change it to focus on my product category?
Yes. Edit the first question to name your category and adjust the channel and factor lists to fit. Every question can be edited after you copy the template.