A ready-to-use conversational survey

Event feedback survey template

Rate speakers, venue, food and organisation separately. Low scores ask what let the day down; high scores ask for a highlight and whether they'd speak next time.

11 questionsAbout 3 min4 branchesRead the template guide

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Free to customize. No code needed.

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What's inside

Every question, and where it leads

Matrix
Rating
Long text
Yes / No
Email
Multi select

The conversation

What a respondent is asked, in order.

You came, you partied, you made it home 🎉 Tell us how it went in a minute or two.

How would you rate each part?

Matrixrequired

And the event as a whole?

Ratingrequiredsplits the flow

What let it down?

Long textrequiredif overall ≤ 3

Would you like someone from the team to get in touch about it?

Yes / Norequiredif overall ≤ 3splits the flow

Which email should we use to reach you?

Emailrequiredsometimes asked

What was the highlight for you?

Long textoptionalif overall ≥ 4

Would you consider speaking at the next one?

Yes / Nooptionalif overall ≥ 4

What should we do differently next time?

Long textoptional

What would you want more of next time?

Multi selectoptional

Would you come to another one?

Yes / Norequiredsplits the flow

Leave your email if you'd like to hear when the next one is announced

Emailoptionalsometimes asked

Ends with

You're the best 🙌

The flow

Where each answer leads. Every route here is editable once the form is yours.

You came, you partied, you made it home 🎉 Tell us how it went in a minute or two.

2How would you rate each part?*

Matrix

3And the event as a whole?*

Rating

And the event as a whole?

less or equal 3

greater or equal 4

4What let it down?*

Long text

5Would you like someone from the team to get in touch about it?*

Yes / No

Would you like someone from the team to get in touch about it?

No need

otherwise

6Which email should we use to reach you?*

7What was the highlight for you?

Long text

8Would you consider speaking at the next one?

Yes / No

9What should we do differently next time?

Long text

10What would you want more of next time?

Multi select

11Would you come to another one?*

Yes / No

Would you come to another one?

otherwise

12Leave your email if you'd like to hear when the next one is announced

You're the best 🙌

A labelled route is taken only by answers matching the label

A little guidance

Make the most of your next ask.

Questions to consider for your event feedback survey

Which parts of your event deserve their own row in the grid, such as the keynote, the workshops or the app?
Who follows up with an attendee who asked to be contacted, and how quickly?
Are you actively looking for speakers, and who will reach out to the people who said yes?
Should the final email stay optional, so people can give feedback without being identified?

How to use the responses

Look at the grid before the star rating: the row with the most Poor and Okay answers is the one to fix first, even if the overall score looks fine. Reply to everyone who asked for a follow-up within a couple of days, and pass the people who'd consider speaking to whoever builds the next program. Use the what-you'd-want-more-of answers alongside the written suggestions when you draft the next agenda.

How to customize and share this template

1Rename the grid rows to match your event, and remove any that didn't apply, such as food at an online event.
2Edit the more-of options to the formats you could realistically add next time.
3Send the link the same day or the morning after, while the event is still fresh.

Frequently asked questions

What questions should an event feedback survey ask?

Ask people to rate the main parts separately, such as speakers, venue, food, networking and organisation, then give an overall score and an open question on what to change. Separate ratings show you what to fix.

When should I send an event feedback survey?

The same day or the next morning. Response rates and detail both drop quickly once attendees are back at work.

How do I handle negative event feedback?

Thank the person, and follow up if they asked you to. This template asks unhappy attendees what went wrong and whether they want to be contacted, so you know who is waiting for a reply.

Can I use this for online events?

Yes. Use this template to copy it, then rename the grid rows to things like the platform, audio quality and chat, and share it by link or embed it on your event page.

A few more possibilities