Product
Product-market fit survey template
Ask how disappointed people would be if your product disappeared. Above about forty percent “very disappointed” is the usual fit signal — but the useful part is what each group says next, so the three answers lead to three different conversations instead of one generic one.
The conversation
What a respondent is asked, in order.
A few questions about how you use us. Honest answers help most.
How would you feel if you could no longer use this product?
What's the main benefit you get from it?
What type of person do you think would benefit most from this?
What would have to be true for you to be very disappointed?
What would you use instead?
How can we improve it for you?
How often do you use it?
What best describes your role?
How big is the team you work in?
Ends with
Really useful — thank you 🙏
The flow
Where each answer leads. Every route here is editable once the form is yours.
Single select
Long text
Long text
Long text
Short text
Long text
Single select
Single select
Single select
Free, with unlimited responses. Start from this and change anything — questions, wording, routes, endings — or describe your own form and let chatform draft it.
Use this template