A ready-to-use conversational survey
Measure product-market fit with the 'how disappointed would you be' question, then a different follow-up for each answer, plus alternatives and where it falls short.
Free to customize. No code needed.
Product-market fit survey
What's inside
What a respondent is asked, in order.
A few questions about how you use us. Honest answers help most, including critical ones.
How often do you use the product?
How would you feel if you could no longer use this product?
What's the main benefit you get from it?
What type of person do you think would benefit most from it?
What would have to be true for you to be very disappointed without it?
What stops it being useful to you?
If it disappeared tomorrow, what would you use instead?
Where does it still fall short for you?
What best describes your role?
How big is the team you work in?
Ends with
Really useful, thank you 🙏
Where each answer leads. Every route here is editable once the form is yours.
Single select
Single select
Long text
Long text
Long text
Long text
Short text
Long text
Single select
Single select
A little guidance
Make the most of your next ask.
Work out what share of people chose very disappointed, then filter to just that group. Read their main benefit answers for the words to use in your marketing, and check their role and team size to see who your core audience really is. The somewhat disappointed answers are your roadmap: what's missing for them is what stands between you and more fans.
Ask users how they would feel if they could no longer use the product. The share who say very disappointed is the headline number, and what that group says about the benefit tells you why.
Sean Ellis, who popularised the question, suggested that around 40 percent of users answering very disappointed is a sign of fit. Treat it as one signal alongside retention and usage.
People who have used the product enough to judge it. Surveying sign-ups who never got started will pull the score down without telling you much.
Each group tells you something different. Fans explain the value, the somewhat disappointed explain the gap, and the rest explain why it isn't for them, so asking everyone the same thing wastes their time.
A few more possibilities
Thanks for taking part in our focus group. A few questions on your own first, so every view gets heard.
What's your first name?
Survey · Product
Hear from every participant before and after the group discussion, not just the loudest.
Make it yoursSurvey · Product
Savviness, current tool, the pain you solve and whether they're ready for bugs.
Make it yoursThanks for your purchase. Now that you've had some time with it, how is it going?
Which product are you reviewing?
Survey · Product
Find out whether the product lived up to what buyers expected, and why.
Make it yoursThere is a good answer on the other side
Free forever. No credit card. Unlimited submissions.
