Quiz · Marketing
Marketing research quiz template
Every question is a small research decision rather than a definition to recite, so it tests judgement, not memory. A spot-the-open-question round takes a point for each wrong pick, and the total lands on one of three results with a pointer on what to study next.
Try it live
Try it as a respondent
Every question, and where it leads
The conversation
What a respondent is asked, in order.
Let's see how you'd run a real research project. Ten scenarios on sampling, questions and results. Take your time with each one.
What's your name?
You read a government census report to size your market. What kind of data is that?
You don't yet know why customers are leaving. What's the best first step?
What's wrong with asking 'How happy are you with our fast and friendly service?'
Every customer on your list has an equal chance of being picked. What is that called?
You survey only people who visited your shop last Saturday about your brand as a whole. What's the main risk?
Which of these are open-ended questions? Pick all that apply.
Half your visitors see a green button and half see a blue one. What can this test show?
Customers who read your newsletter spend more. What can you safely conclude?
What's a common weakness of focus groups?
A Net Promoter Score question asks customers about what?
No points here: which topic felt hardest?
Endings
Worth another pass
Ready to run the study 📊
Solid foundations
The flow
Where each answer leads. Every route here is editable once the form is yours.
Short text
Single select
Single select
Single select
Single select
Single select
Multi select
Single select
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Dropdown
What this template uses
- Short text
- Single select
- Multi select
- Dropdown
- 2 branches
- 3 endings
- Scoring
Questions to consider
- Is this a practice quiz for students, a check after training, or a warm-up for a team workshop?
- Which topics has your group actually covered? Drop any scenario that tests something you have not taught yet.
- Should a wrong pick in the open-question round cost a point, or just earn nothing?
- Do you need names to track progress, or should it be anonymous so people answer without pressure?
How to use the responses
Sort by score to see who is ready and who needs support. Then look question by question: the one most people get wrong is where your next lesson should start. The unscored question at the end tells you which topic felt hardest in the learners' own view, which does not always match where they lost points.
How to customize and share it
- 1Rewrite the scenarios around your own product or case study, keeping one point on each correct option.
- 2Move the score bands if you change the number of questions so the top result stays hard to reach.
- 3Share the link with your class or team, or embed it in your course page, and export the results to CSV.
Frequently asked questions
What topics should a marketing research quiz cover?
Types of data, sampling, question wording, experiments and reading results. Scenario questions test whether someone can apply these, not just define them.
What is the difference between primary and secondary research?
Primary research is data you collect yourself, such as a survey or interviews. Secondary research uses data someone else already collected, such as a census or industry report.
Can I use this quiz for a class?
Yes. Share one link, ask for names if you want to track progress, and review the most-missed scenarios in the next session.
How is the marketing research quiz scored?
Each correct answer is worth a point. In the open-question round each right pick adds a point and each wrong one takes a point away. The total picks one of three results.