Quiz · Marketing
Logo quiz template
Instead of asking players to name a logo from a picture, it asks what is hidden in it, so even people who see these marks daily have to think. A prancing horse round costs a point for each wrong pick, and the total lands on one of three results.
Try it live
Try it as a respondent
Every question, and where it leads
The conversation
What a respondent is asked, in order.
You see these logos every day. But do you know what's hidden in them? Ten questions, then your result.
What name should go on the scoreboard?
What's hidden in the white space between the 'E' and the 'x' of the FedEx logo?
The curved arrow under the Amazon wordmark runs between which two letters?
Who is the figure in the Starbucks logo?
In the Tostitos wordmark, what do the two t's either side of the 'i' form?
Which of these car makers have a horse in their badge? Pick all that apply.
Which car maker uses a trident as its badge?
Subaru's six-star badge shows which star cluster?
Which animal is hidden in the mountain on the classic Toblerone logo?
Which number is hidden in the pink 'BR' of the Baskin-Robbins logo?
Mitsubishi's three red shapes match its name. What does the name refer to?
No points here: which logo do you think is the cleverest, and why?
Endings
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The flow
Where each answer leads. Every route here is editable once the form is yours.
Short text
Single select
Single select
Single select
Single select
Multi select
Single select
Single select
Single select
Single select
Single select
Long text
What this template uses
- Short text
- Single select
- Multi select
- Long text
- 2 branches
- 3 endings
- Scoring
Questions to consider
- Is this for a design class, a marketing team social or a brand campaign? That sets how obscure the details can be.
- Should the logos come from one field, such as cars or food, or a mix so everyone has a chance?
- Should a wrong pick in the horse round cost a point, or simply earn nothing?
- Are all the logos you plan to use still current? Brands redesign, so check each detail before you share.
How to use the responses
Sort responses by score to pick a winner. The answers to the last, unscored question are the fun part: read out the best reasons at the end of a session, or use them to start a discussion about what makes a logo memorable. If a question is missed by almost everyone, check the logo has not been redesigned since you wrote it.
How to customize and share it
- 1Swap in logos from your industry or region, keeping one point on each correct option and checking each detail is current.
- 2Adjust the score bands so the top result still needs nearly every answer right.
- 3Share the link or embed it on your site, then read the scores and favourite-logo answers in the dashboard.
Frequently asked questions
What makes a good logo quiz question?
A detail people have seen many times without noticing, such as the arrow in the FedEx logo. It is harder than naming a logo and makes for a better reveal.
Can I use logo images in the quiz?
This version describes each logo in words, which keeps it fair in a chat. If you add images, only use ones you have the right to use.
How is the logo quiz scored?
Each correct answer is worth a point, and in the horse round a wrong pick takes a point away. The total picks one of three results.