Survey · Event

Event questionnaire template

Written for the person commissioning an event, whether that's a client, a manager or a committee, so planning starts from their goals rather than a venue. It asks what success looks like before it asks about logistics. Online events skip straight past the location and venue questions, and hybrid events are asked what remote guests should be able to do before the venue questions.

16 questions~5 min to answer1 branch
event questionnaireevent planning questionnaireevent briefclient intakeevent requirements
Use this template

Try it live

Try it as a respondent

Every question, and where it leads

The conversation

What a respondent is asked, in order.

Let's pin down what this event needs to be. Answer what you know; rough guesses are fine.

1

Who should we talk to about this event?

Contact info · required
2

Which organisation or team is the event for?

Short text · optional
3

What kind of event is it?

Dropdown · required
4

Why are you holding it, and what should be different afterwards?

Long text · required
5

Who is it for?

Long text · required
6

Roughly how many people do you expect?

Number · required
7

Will it be in person, online or both?

Single select · requiredsplits the flow
8

What should people joining remotely be able to do?

Multi select · optionalif format is Hybrid
9

Which city or area should it be in?

Short text · optionalsometimes asked
10

What does the venue need to have?

Multi select · optionalsometimes asked
11

What should the online experience include?

Multi select · optionalif format is Online
12

When would you ideally hold it?

Date · optional
13

How fixed is that date?

Single select · required
14

Which parts do you need help with?

Multi select · required
15

Is there a budget set for it yet?

Single select · required
16

Anything else we should know, such as past events, must-haves or things to avoid?

Long text · optional

Ends with

Thanks, that gives us a solid start

The flow

Where each answer leads. Every route here is editable once the form is yours.

A labelled route is taken only by answers matching the label

What this template uses

  • Contact info
  • Short text
  • Dropdown
  • Long text
  • Number
  • Single select
  • Multi select
  • Date
  • 4 branches

Questions to consider

  • Is this going to a client, an internal team or a committee, and does the wording fit them?
  • Which answers do you need before you can quote or start booking, and are those questions required?
  • Do you want to ask about budget as a range, a yes or no, or leave it for the first call?
  • Which services do you actually offer, so the list doesn't promise something you'd have to outsource?

How to use the responses

Read the purpose and audience answers before anything else, and write the event's one-line goal from them; every later choice should serve it. Use the guest count, format and date flexibility to shortlist venues or platforms, and the services list to scope the work. Bring the gaps and anything vague to the first conversation rather than guessing, and keep the export as the brief everyone refers back to.

How to customize and share it

  1. 1Trim the event types and services to what you plan or deliver.
  2. 2Change the budget question to ask for a range if you need numbers before a first call.
  3. 3Share the link after an enquiry or embed it on your events page, so every request arrives in the same shape.

Frequently asked questions

What should an event questionnaire include?

The event's purpose, who it is for, the expected number of guests, the format, dates and how fixed they are, the services needed and the budget status. Purpose comes first, because it decides the rest.

Is an event questionnaire the same as event feedback?

No. A questionnaire like this gathers information before the event is planned. Feedback asks people about an event they have already been to.

Who should fill in an event questionnaire?

The person who owns the event's goals, such as the client, the team lead or the committee chair. Planners use the answers as the brief.

Can I use this for online events?

Yes. Choosing online skips the location and venue questions and asks what the online experience should include instead. Hybrid events get both: what remote guests need, then the venue.

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Ask like a person. Watch them finish.