Quiz · Marketing
Product recommendation quiz template
Built around a plant shop so you can see the pattern working, then swap in your own range. A must-have filter comes first in the logic: anyone with pets goes straight to a pet-safe pick. Everyone else is matched on the light their spot gets, and an unsure shopper gets the hardest plant to kill rather than a guess.
Try it live
Try it as a respondent
Every question, and where it leads
The conversation
What a respondent is asked, in order.
Looking for a plant that will actually last? Tell me a little about your home and I'll pick one for the spot you have in mind.
First, what should I call you?
Is this plant a gift for someone else?
How have houseplants gone for you so far?
Where will it live?
Be honest: how often will it get watered?
Want a care card for your match? Leave your email and we'll send it over.
Are there cats or dogs at home that might chew on leaves?
Last one. How much light does that spot get?
Endings
Your match: Snake Plant
Your match: Parlour Palm 🌿
Your match: Jade Plant
Your match: Monstera
Your match: ZZ Plant
The flow
Where each answer leads. Every route here is editable once the form is yours.
Short text
Yes / No
Opinion scale
Single select
Single select
Yes / No
Single select
What this template uses
- Short text
- Yes / No
- Opinion scale
- Single select
- 4 branches
- 5 endings
Questions to consider
- What is the one thing that rules products out completely, like pets here, and does it come before the other deciding questions?
- Which single difference between your products should the final question capture: light, budget, skin type, size?
- What should an unsure shopper get: your most forgiving product, a bundle, or a chat with your team?
- Which answers change how you pack or follow up, such as the gift question or the plant size, even if they do not change the match?
- Have you told shoppers what they get for leaving an email?
How to use the responses
Count how many people land on each match. If one plant almost never comes up, the light question may be steering people away from it, or few shoppers have that kind of spot. Use the size and gift answers when you pack an order, and the watering and experience answers to decide which care tips go into a follow-up email. People who admit to losing plants are the ones who most need that care card.
How to customize and share it
- 1Replace the plants in the endings with your own products, and say in each one why it suits the answers that led there.
- 2Put your must-have filter before the deciding question, and rewrite that question so each option points to exactly one product.
- 3Test every path, then embed the quiz on your shop or category pages and read which products people match with in the dashboard.
Frequently asked questions
What is a product recommendation quiz?
A short quiz that asks shoppers about their needs and suggests the product that fits. Each result names one product and gives the reason, so the choice feels personal rather than random.
What questions should a product recommendation quiz ask?
Only questions whose answers change the recommendation, plus a couple that help you pack or follow up. Start with anything that rules products out, like pets or allergies, and finish with the question that picks the product.
How does the quiz decide which product to show?
Branching logic. Pet owners go to the pet-safe plant, everyone else is routed by the light their spot gets, and anyone unsure lands on the most forgiving plant.
Can I use this for products other than plants?
Yes. The plant shop is an example. Swap in your products, rewrite the deciding questions and endings, and keep the same pattern of a filter first and a deciding question last.