Survey · Other
Market research survey template
Written around a real example, weekly meal planning, so you can see how good market research questions sound before swapping in your own market. People who aren't the decision maker are screened out politely, those who already pay for a solution are asked what they bought, and only volunteers are asked for an email.
Try it live
Try it as a respondent
Every question, and where it leads
The conversation
What a respondent is asked, in order.
We're researching how households plan and cook their weekly meals. It takes about three minutes, and there are no right answers.
Who usually decides what gets cooked in your home?
How many people do you usually cook for, including yourself?
On a typical weekday, how often is dinner cooked at home?
How much of a hassle is deciding what to cook each week?
How do you handle meal planning today?
In the last year, have you paid for anything to make this easier?
What did you pay for, and do you still use it? If you stopped, why?
When choosing something to help with meals, what matters most to you?
If something solved this well, what would feel like a fair monthly spend?
What would put you off trying a new product for this?
Would you be up for a 20-minute follow-up chat with our team?
Great. What's the best email to reach you?
Endings
Thank you, this is really useful
Thanks for stopping by
The flow
Where each answer leads. Every route here is editable once the form is yours.
Single select
Number
Single select
Opinion scale
Multi select
Yes / No
Long text
Ranking
Single select
Long text
Yes / No
What this template uses
- Single select
- Number
- Opinion scale
- Multi select
- Yes / No
- Long text
- Ranking
- 4 branches
- 2 endings
Questions to consider
- Which one decision should this research inform: whether to enter the market, who to target, or what to charge?
- Who exactly should answer, and which first question screens out everyone else?
- What past behaviour, such as money already spent, would show the problem is real rather than just nice to solve?
- Which alternatives do people use today, including doing nothing?
How to use the responses
Split the answers by who has already paid to solve the problem and who hasn't: people spending money today are the clearest evidence of demand, and their stories of why they stopped tell you what a competitor gets wrong. Compare the ranking against the fair spend answers to see whether price or time drives the choice. Treat a small sample as a set of leads for the follow-up chats, not as proof of what the whole market thinks.
How to customize and share it
- 1Replace meal planning with your market, keeping the same order: screen, current behaviour, spend, criteria, objections.
- 2Rewrite the options in the ranking and the current approach question to the real alternatives in your market.
- 3Share the link where your target audience already gathers, and read the first ten responses before sending it wider.
Frequently asked questions
What questions should a market research survey include?
A screening question, how people handle the problem today, whether they've paid to solve it, what matters when they choose, and what would put them off. Past behaviour is more reliable than what people say they might do.
How many responses do I need for market research?
It depends on the decision. A few dozen answers from the right people can show you patterns worth exploring, but they don't prove what a whole market thinks.
How do I avoid leading questions?
Describe the problem rather than your product, use balanced options, and ask about what people did recently instead of whether they like an idea.
Can I adapt this survey to my own market?
Yes. Use this template copies it into your account, where you can rewrite every question and option, then share it by link or embed it on your website.