Quiz · Marketing
Digital marketing quiz template
Covers the terms people use every day but often mix up, from click-through rate to first-party data, plus one small calculation. Each right answer earns a point, a wrong pick in the data round costs one, and the total lands on one of three results.
Try it live
Try it as a respondent
Every question, and where it leads
The conversation
What a respondent is asked, in order.
Think you know your CTR from your UTM? Eight questions, and a result at the end.
What name should go on your result?
What does SEO stand for?
Click-through rate is clicks divided by what?
Which of these is owned media?
A landing page gets 1,000 visitors and 30 of them sign up. What is its conversion rate?
Which of these count as first-party data? Pick all that apply.
What are UTM parameters added to a link for?
In a classic marketing funnel, which stage comes first?
Someone has opted in to your email list. What does that mean?
Before your result: how confident are you feeling?
Endings
Getting started
Marketing pro 🏆
Solid practitioner
The flow
Where each answer leads. Every route here is editable once the form is yours.
Short text
Single select
Single select
Single select
Single select
Multi select
Single select
Single select
Single select
Rating
What this template uses
- Short text
- Single select
- Multi select
- Rating
- 2 branches
- 3 endings
- Scoring
Questions to consider
- Is this for new hires, students or clients? Beginners need definitions, experienced teams need scenarios.
- Which topics matter most in your work: search, paid social, email or analytics?
- Should a wrong pick in the first-party data question cost a point, or just earn nothing?
- Do you want to show the correct answers afterwards, perhaps in a follow-up session?
How to use the responses
Sort by result to see who is ready for more advanced training and who needs the basics. Then look question by question: if most people missed the conversion rate or first-party data question, that is the topic for your next workshop. Rerun the quiz after training to see whether the scores move.
How to customize and share it
- 1Swap in questions about the channels and tools your team actually uses, keeping one point on each correct option.
- 2Move the score bands if you add or remove questions, so the top result still needs nearly everything right.
- 3Share the link in your onboarding pack or course page, and read the scores in the dashboard or export them to CSV.
Frequently asked questions
What topics should a digital marketing quiz cover?
The basics most roles share: search, paid and owned media, key metrics like click-through and conversion rate, tracking links and email permission. Add channel-specific questions for specialist teams.
Can I use this quiz to assess new marketing hires?
It works well as a friendly check during onboarding to spot gaps. It is too short to judge someone's overall ability, so treat it as a conversation starter.
How is the quiz scored?
Each correct option is worth one point, and in the first-party data question a wrong pick takes a point away. The total chooses one of three results.