Product
Cancellation survey template
The exit is the most honest moment you get, and the reason decides what is worth saying next. Price gets a question about what would have worked; a missing feature gets asked which one; “no longer need it” gets left alone. Nobody is talked out of leaving — they are asked the one thing their answer makes worth asking.
The conversation
What a respondent is asked, in order.
Sorry to see you go. A couple of questions, and then you're done.
What's the main reason you're cancelling?
What would have felt fair?
Which feature?
Did that block you outright, or just slow you down?
Where did it lose you?
What are you moving to?
What do they do better?
Anything you'd like to add?
Would you consider coming back if we fixed that?
Want us to let you know when we do?
Ends with
Thanks for the honesty 👋
The flow
Where each answer leads. Every route here is editable once the form is yours.
Single select
Single select
Short text
Yes / No
Long text
Short text
Long text
Long text
Yes / No
Free, with unlimited responses. Start from this and change anything — questions, wording, routes, endings — or describe your own form and let chatform draft it.
Use this template