A ready-to-play quiz
A branding quiz with scored questions on brand promise, voice, visual identity, positioning and guidelines. Great for workshops, classes and new marketing hires.
Free to customize. No code needed.
The real thing. Go ahead, try it.
Use this templateBranding quiz
What's inside
What a respondent is asked, in order.
A brand is more than a logo. Eight questions to see how well you know the rest.
What name should go on your result?
What is a brand promise?
What does brand voice describe?
Which of these are part of a visual identity? Pick all that apply.
Which brand uses the tagline "Just Do It"?
What does a positioning statement set out?
What are brand guidelines mainly for?
Why do brands keep their look and tone the same across every channel?
What usually separates a brand refresh from a full rebrand?
Which brand do you think gets it right, and why?
Endings
Brand explorer
Brand strategist 🎨
Brand builder
Where each answer leads. Every route here is editable once the form is yours.
Short text
Single select
Single select
Multi select
Single select
Single select
Single select
Single select
Single select
Long text
A little guidance
Make the most of your next ask.
Read the scores to see how well the group understands branding before a workshop, then build the session around the most-missed questions. The open question about a brand people admire is a ready-made discussion starter, and it often reveals what your audience values in a brand.
The parts of a brand people often overlook: the promise, the voice, positioning and consistency, as well as visual identity. Mixing definitions with real examples keeps it interesting.
Yes. Replace some questions with ones about your own brand promise, tone of voice and logo rules, and run it after sharing your guidelines.
Each correct option earns a point, and a wrong pick in the visual identity round takes one away. The total picks one of three results.
A few more possibilities
Quiz · Marketing
Nine scored flag questions, each flag described in words, from maple leaves to dragons.
Make it yoursQuiz · Marketing
Nine scored questions on the seven books, spoilers included.
Make it yoursQuiz · Marketing
Ten scored questions on Ireland's places, words, books and history.
Make it yours