Quiz · Marketing
Billionaire quiz template
A light trivia game about who built which company, from Walmart to Spanx, with a pick-all-that-apply round on co-founders where a wrong pick costs a point. The total lands on one of three results, and a just-for-fun last question gives people something to talk about.
Try it live
Try it as a respondent
Every question, and where it leads
The conversation
What a respondent is asked, in order.
How well do you know the founders behind some famous fortunes? Eight questions, then your result.
What name should go on the scoreboard?
Who founded Amazon?
Which investor is famous for running Berkshire Hathaway?
Sara Blakely founded which company?
Ingvar Kamprad founded IKEA in which country?
Amancio Ortega built his fortune by co-founding which fashion group, the owner of Zara?
Who co-founded Google?
Which of these companies were started by more than one founder? Pick all that apply.
Who founded Walmart?
Just for fun: if you had a billion to give away, where would it go first?
Endings
Startup intern
Business tycoon 💎
Savvy investor
The flow
Where each answer leads. Every route here is editable once the form is yours.
Short text
Single select
Single select
Single select
Single select
Single select
Single select
Multi select
Single select
Single select
What this template uses
- Short text
- Single select
- Multi select
- 2 branches
- 3 endings
- Scoring
Questions to consider
- Is this an icebreaker for a team event, a classroom activity or a social post? That decides how hard to make it.
- Would founders from your own country or industry make it more fun for your audience?
- Should the give-away question stay just for fun, or feed a discussion afterwards?
How to use the responses
Sort by score to find a winner for a team event or prize draw. The unscored give-away question is a good discussion starter: share the most popular answers with the group afterwards. If one trivia question was missed by nearly everyone, it made a good trap; if it confused people, reword it.
How to customize and share it
- 1Swap in founders your audience will recognise, and check every fact before you publish, keeping one point on each correct option.
- 2Move the score bands if you add or remove questions, so the top result still takes nearly every answer.
- 3Share the link in a team chat, newsletter or event slide, and read the leaderboard in the dashboard.
Frequently asked questions
Is this billionaire quiz a trivia game or a personality quiz?
This version is trivia about real founders and their companies. You could turn it into a playful personality quiz by replacing the questions with choices and routing each type to its own ending.
Why not ask who the richest person is?
Rankings of the richest people change often, so an answer that is right today can be wrong next month. Questions about who founded what stay true.
Can I use it for a team-building event?
Yes. Share one link with everyone, ask for a name for the scoreboard, and announce the top scores at the end.