A ready-to-play quiz

Advertising quiz template

An advertising quiz with scored questions on CPM, reach and frequency, retargeting, ROAS, out-of-home media and clear campaign goals. Results match the score.

10 questionsAbout 3 min2 branches3 endingsRead the template guide
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Free to customize. No code needed.

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The real thing. Go ahead, try it.

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Ready to test your ad sense? Eight questions on audiences, media and measurement.
What name should go on your result?
Type your answer, or tap one above…
A live preview of this template. Answer the first question to begin.

What's inside

Every question, and where it leads

  • Short text
  • Single select
  • Multi select
  • Dropdown
  • Scored

The conversation

What a respondent is asked, in order.

Ready to test your ad sense? Eight questions on audiences, media and measurement.

1

What name should go on your result?

Short textrequired
2

In advertising, what does CPM measure?

Single selectrequired
3

If reach is how many people saw your ad, what is frequency?

Single selectrequired
4

What is retargeting?

Single selectrequired
5

A campaign costs 500 and brings in 2,000 in sales. What is its return on ad spend?

Single selectrequired
6

Which of these are out-of-home advertising? Pick all that apply.

Multi selectrequired
7

When is an impression counted?

Single selectrequired
8

Which line from a restaurant ad is the call to action?

Single selectrequired
9

Which is the clearest campaign objective?

Single selectrequired
10

Just for fun: which ad format do you remember best?

Dropdownoptional

Endings

Ad-curious

Media buyer material 📣

Campaign planner

The flow

Where each answer leads. Every route here is editable once the form is yours.

A little guidance

Make the most of your next ask.

Questions to consider for your advertising quiz

  • Is your audience new to advertising, or already running campaigns? Swap definitions for real scenarios if they are experienced.
  • Which channels matter to you: search, social, TV, radio or out-of-home?
  • Do you want to use a currency in the return on ad spend question, or keep it neutral?
  • Would a question built from one of your own past campaigns make it more memorable?

How to use the responses

Look at which questions most people missed. If reach and frequency or return on ad spend come up again and again, build your next session around those. For a class or a new team, sort by result to pair the strongest people with those who are just starting, then run the quiz again after training.

How to customize and share this template

  1. 1Replace the example ads and objectives with ones from your own brand or industry, keeping one point on each right answer.
  2. 2Adjust the score bands if you change the number of questions, so the top result stays hard to reach.
  3. 3Share the link with your class or team, or embed it in a training page, and review the scores in the dashboard.

Frequently asked questions

What should an advertising quiz test?

The core ideas: who you reach, how often, what it costs, and whether it worked. Metrics like CPM and return on ad spend, media types, and writing clear objectives cover most of it.

What is the difference between reach and frequency?

Reach is how many different people saw an ad. Frequency is how many times, on average, each of those people saw it.

Can I use this quiz in a marketing course?

Yes. Share the link with students, ask for a first name only, and use the most-missed questions to plan the next lesson.

A few more possibilities

Keep the ideas coming.

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