A ready-to-use conversational form

Retail store feedback form template

Find out how a shop visit went: finding products, help from staff and the wait at checkout. Shoppers who leave empty-handed say what they came for.

12 questionsAbout 4 min10 branchesRead the template guide
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Free to customize. No code needed.

Explore more:Feedback formsCollect feedbackCustomer successOperations

The real thing. Go ahead, try it.

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Thanks for shopping with us. Tell us how your visit went, it takes about a minute.
Which store did you visit?
Type your answer, or tap one above…
A live preview of this template. Answer the first question to begin.

What's inside

Every question, and where it leads

  • Short text
  • Single select
  • Matrix
  • Rating
  • Yes / No
  • Contact info
  • NPS
  • Long text

The conversation

What a respondent is asked, in order.

Thanks for shopping with us. Tell us how your visit went, it takes about a minute.

1

Which store did you visit?

Short textrequired
2

What brought you in today?

Single selectrequiredsplits the flow
3

Did you find what you were looking for?

Single selectrequiredif visit reason is To buy something specificsplits the flow
4

What were you hoping to find?

Short textrequiredif found it is No
5

How was help from our staff?

Single selectrequired
6

How would you rate the store on these?

Matrixrequired
7

How long did you wait at checkout?

Single selectoptional
8

Overall, how satisfied are you with your visit?

Ratingrequiredsplits the flow
9

Would you like the store manager to follow up with you?

Yes / Norequiredif satisfaction ≤ 2splits the flow
10

How can they reach you?

Contact inforequiredsometimes asked
11

How likely are you to recommend this store to a friend?

NPSrequiredsometimes asked
12

If you could change one thing about this store, what would it be?

Long textoptional

Ends with

Thanks for your feedback 🛍️

The flow

Where each answer leads. Every route here is editable once the form is yours.

A labelled route is taken only by answers matching the label

A little guidance

Make the most of your next ask.

Questions to consider for your retail store feedback form

  • Should the store be a dropdown of your locations rather than a typed answer?
  • Which part of the visit are you trying to improve right now: stock, staffing or queues?
  • Do you want to hear from browsers as well as buyers, or only from people who paid?
  • Who follows up when a shopper asks the manager to get in touch?

How to use the responses

Collect the items shoppers couldn't find into one list each week and send it to whoever orders stock, because it is demand you are currently turning away. Compare staff help and checkout waits by store and by day to see where the rota is thin. Call back anyone who asked within a day, and look at the one change question for ideas that come up more than once.

How to customize and share this template

  1. 1Swap the store question for a dropdown of your locations, or prefill it with a hidden field per store.
  2. 2Print the link as a QR code on receipts and at the till.
  3. 3Edit the grid rows to cover what your stores are judged on, such as fitting rooms or parking.

Frequently asked questions

What should a retail store feedback form ask?

Whether shoppers found what they wanted, how helpful the staff were, how long checkout took and how satisfied they were overall. Asking what they couldn't find is one of the most useful questions a store can ask.

How do I get shoppers to fill in a feedback form?

Keep it short and put a QR code where people wait or pay, such as on the receipt or at the till. One question at a time on a phone feels quick.

Can I use one form for several store locations?

Yes. The first question asks which store they visited, and you can filter the responses by store in the dashboard or export them to CSV.

A few more possibilities

Keep the ideas coming.

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