Form · Request
Logo design request form template
Written from the designer's side of the table: what the business does, who it serves, the personality it wants and every place the logo has to work. Clients refreshing or replacing a logo are asked to upload the current one and say what should survive, while brand-new businesses skip straight to style.
Try it live
Try it as a respondent
Every question, and where it leads
The conversation
What a respondent is asked, in order.
Let's start on your logo. The more you tell us here, the closer the first drafts will be.
Your name and email
What name should appear in the logo, exactly as written?
What does the business do, in a sentence or two?
Who are your customers, and what do they care about?
Where are you starting from?
Please upload your current logo
What should stay, and what isn't working any more?
Pick up to three words the logo should feel like
Which kind of logo do you picture?
Any colours you want, or want to avoid?
Logos or brands you admire
What do you like about those, and is there anything you dislike in your industry's logos?
Where will the logo need to work?
When do you need final files by?
Ends with
Brief received ✏️
The flow
Where each answer leads. Every route here is editable once the form is yours.
Contact info
Short text
Long text
Long text
Single select
File upload
Long text
Multi select
Single select
Short text
File upload
Long text
Multi select
Date
What this template uses
- Contact info
- Short text
- Long text
- Single select
- File upload
- Multi select
- Date
- 3 branches
Questions to consider
- How many initial concepts will you present, and should the ending say so?
- Do you want a budget question, or do you quote after reading the brief?
- Which file formats will you deliver, and does the client need to know now?
- Should the personality words be your own vocabulary rather than these?
How to use the responses
Read the brief before the kickoff call and list anything that conflicts, such as premium and playful together, so you can ask about it directly. Build a moodboard from the uploaded references and the notes on what the client likes. Keep the usage answers in front of you while designing, because a logo that must work as an app icon or embroidered on a shirt needs to survive at small sizes and in one colour.
How to customize and share it
- 1Swap the personality words for the vocabulary you already use with clients.
- 2Add your process to the ending, such as how many rounds of revisions are included.
- 3Send the link as soon as a client signs, or embed it on your enquiry page so the brief arrives with the lead.
Frequently asked questions
What should a logo design brief include?
The business name, what it does, who its customers are, the feel it wants, examples it likes and every place the logo will be used. Deadlines and existing brand colours help too.
Why ask where the logo will be used?
A logo that works on a website may fail as a tiny app icon or in one colour on packaging. Knowing the uses early shapes the design.
Should I ask clients for reference logos?
Yes. References are faster than descriptions, and asking what they like about each one tells you more than the images alone.
Can I use this form for a full brand identity project?
Yes. Copy it with Use this template and add questions about typography, tone of voice or brand guidelines.