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Marketing

Content download form template

Every extra field costs downloads faster than it gains lead quality — so the file is unlocked after four questions, and the two that qualify are asked only of the people already researching a purchase. Everyone else gets their guide and is left alone.

9 questions~3 min to answer2 branches2 endings
lead magnetcontentgated
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The conversation

What a respondent is asked, in order.

Almost there — tell us where to send it.

1

Your email?

Email · required
2

Your name?

Short text · required
3

Company?

Short text · optional
4

What brought you here?

Single select · requiredsplits the flow
5

How soon would you want something in place?

Single select · optionalif interest is Researching a purchase
6

Want someone to walk you through it?

Yes / No · optionalif interest is Researching a purchasesplits the flow
7

What are you trying to fix?

Long text · optionalsometimes asked
8

Which part are you most curious about?

Single select · optionalif interest is General learning
9

Staying in touch

Consent · optionalsometimes asked

Endings

On its way 📄

Guide sent, and we'll be in touch 📄

The flow

Where each answer leads. Every route here is editable once the form is yours.

A labelled route is taken only by answers matching the label

Free, with unlimited responses. Start from this and change anything — questions, wording, routes, endings — or describe your own form and let chatform draft it.

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Ask like a person. Watch them finish.