Form · Lead generation
Hotel sales lead form template
Built for a hotel sales team handling group business. A group stay goes straight to room counts, while meetings and weddings are asked about headcount, layout and event space first. Guests who say they are ready to book land on their own ending, so they can be called before the rest.
Try it live
Try it as a respondent
Every question, and where it leads
The conversation
What a respondent is asked, in order.
Planning a group stay or an event with us? Tell us what you have in mind and we'll check availability.
What is your arrival date, or the date the event starts?
How many nights?
Could your dates move a little if it gets you a better rate or room?
What are you planning?
Roughly how many people will attend?
How should the main room be set up?
What else will the event need?
Will any guests need bedrooms?
How many rooms per night, roughly?
Which room types do you need?
Put these in order of what matters most to you.
Do you have a budget in mind? A rough figure is fine.
Anything else we should know, such as dietary needs, parking or dates you must avoid?
Who should our sales team contact?
Is this for a company or organisation? If so, which one?
Where are you in your planning?
Endings
Thanks, your enquiry is with our sales team
We'll move quickly on this 🛎️
The flow
Where each answer leads. Every route here is editable once the form is yours.
Date
Number
Yes / No
Single select
Number
Single select
Multi select
Yes / No
Number
Multi select
Ranking
Short text
Long text
Contact info
Short text
Single select
What this template uses
- Date
- Number
- Yes / No
- Single select
- Multi select
- Ranking
- Short text
- Long text
- Contact info
- 6 branches
- 2 endings
Questions to consider
- What is the smallest group you take through sales rather than the public booking page?
- Which room layouts and event spaces can your property actually offer, and at what capacity?
- Do you want a budget figure up front, or would you rather propose first and talk price after?
- Who calls the guests who say they are ready to book, and how fast?
How to use the responses
Check the arrival date, nights and room count against your inventory before anything else, since those decide whether you can quote at all. Flexible guests are the ones to offer a shoulder date or a better rate. The ranking tells you what to lead the proposal with: a group that ranked price first wants a clear rate, while one that ranked event space first wants floor plans. Call the ready-to-book enquiries first.
How to customize and share it
- 1Edit the layout and event needs lists to match your function rooms, and remove anything your property cannot provide.
- 2Change the ready-to-book ending to name your real response time, and route it to whoever owns hot enquiries.
- 3Embed the form on your groups and events page, then export the responses to CSV each week to review conversion by enquiry type.
Frequently asked questions
What should a hotel group booking enquiry form ask?
Dates, number of nights, room count and room types, plus headcount and layout for any event. Asking whether the dates are flexible helps you offer options when the first choice is full.
Does submitting this form confirm a booking?
No. It gathers what your sales team needs to check availability and send a proposal. Confirm the reservation through your usual booking process.
Should a hotel lead form ask for a budget?
It helps, but keep it optional. Many planners do not know the figure until they see a proposal, and a required budget field makes some of them leave.
Can I use one form for groups, meetings and weddings?
Yes. This form asks what they are planning, then shows only the follow-ups that apply, so a wedding planner never sees questions about classroom seating.