Form · Lead generation
Website design quote form template
Asks the questions that actually move a website price. A redesign is asked for the current site and what is wrong with it, an online shop is asked how many products it will sell, and everyone is asked about pages, features and whether the content is ready, which is where most projects slip.
Try it live
Try it as a respondent
Every question, and where it leads
The conversation
What a respondent is asked, in order.
Thinking about a new website? Tell us about the project and we'll come back with a proposal.
Who are we putting the quote together for?
Tell us about your business in a sentence or two.
What kind of project is it?
What's the address of your current site?
What's not working about it?
Roughly how many products will you sell?
What's the main thing a visitor should do on the site?
Which pages do you expect to need?
Any of these features?
Who's providing the words and photos?
Do you already have a logo and brand colours?
Upload a logo, brand guide or brief if you have one.
Are there sites you like? Paste links and tell us what you like about them.
Do you already own a domain name for the site?
When would you like the site to go live?
Do you have a budget range in mind?
Will you want help looking after the site once it's live?
Ends with
Thanks, we have what we need 🖥️
The flow
Where each answer leads. Every route here is editable once the form is yours.
Contact info
Long text
Single select
Website
Multi select
Single select
Single select
Multi select
Multi select
Single select
Yes / No
File upload
Long text
Yes / No
Date
Short text
Yes / No
What this template uses
- Contact info
- Long text
- Single select
- Website
- Multi select
- Yes / No
- File upload
- Date
- Short text
- 5 branches
Questions to consider
- Which answers change your price the most, such as page count, a shop or content writing?
- Do you sell aftercare or hosting, and should the form ask about it?
- Would you rather see a budget range up front, or propose tiers and let the client choose?
- What files do you need before you can start, and is it worth asking for them now?
How to use the responses
Start with the project type and the content answer, because a shop or a client who needs copywriting changes the scope more than the page count does. Use the list of what is wrong with a current site to open your proposal: it shows you listened. If the launch date is close and the content is not ready, say so in the quote and price the risk rather than finding out halfway through.
How to customize and share it
- 1Edit the pages and features lists to match what you build, and remove anything you do not offer.
- 2Add a line to the budget question about how you price, for example fixed packages or day rates.
- 3Embed the form on your pricing or contact page, and export responses to CSV if you track proposals in a spreadsheet.
Frequently asked questions
What should a website design quote form include?
The site's main goal, the pages and features needed, who supplies the content, brand assets, examples the client likes and a target launch date. Redesigns also need the current address and what is wrong with it.
Should I ask clients for a budget on a web design form?
Yes, but keep it optional. A range helps you suggest the right scope, and clients who are unsure can still send the rest of the brief.
Can clients upload their logo and brief through the form?
Yes. Clients who say they already have a brand are asked to upload a logo, brand guide or brief, which saves an email back and forth.
Is a quote request the same as agreeing to a project?
No. It gives you enough to prepare a proposal. Scope, price and timings are agreed afterwards through your usual contract.