Quiz · Popular
Social media quiz template
Built around ideas that stay true when platforms change features: engagement, organic reach, calls to action and handling a public complaint. The pick-all engagement question takes a point off for impressions, which is the mistake people most often make, and the score lands on one of three results.
Try it live
Try it as a respondent
Every question, and where it leads
The conversation
What a respondent is asked, in order.
How well do you know social media? Eight questions on the ideas behind the posts, then your result.
What's your name?
Which describes you best?
What does an engagement rate usually measure?
Which of these count as engagement on a post? Pick all that apply.
What is organic reach?
In a social media post, what does CTA stand for?
A customer leaves an angry public comment about a late order. What's the best first move?
What is user-generated content?
A creator is paid to feature your product. What should their post do?
You post two versions of the same ad with different images to see which does better. What is this called?
Endings
Room to grow 🌱
Social media pro 📣
Solid foundations 👍
The flow
Where each answer leads. Every route here is editable once the form is yours.
Short text
Single select
Single select
Multi select
Single select
Single select
Single select
Single select
Single select
Single select
What this template uses
- Short text
- Single select
- Multi select
- 2 branches
- 3 endings
- Scoring
Questions to consider
- Are you testing general knowledge, or your own team's playbook for replies, tone and approvals?
- Should the angry-comment question reflect your company's actual escalation process?
- Do you want to compare scores by experience level, using the first question?
- Would a written question, like drafting a reply to a complaint, show more than multiple choice?
How to use the responses
Group results by the experience question to see where each group struggles. If people who manage social media at work still miss the engagement question, that is a gap worth a short training session. Share the most-missed question and its answer with the whole group afterwards so the quiz teaches as well as tests.
How to customize and share it
- 1Replace or add questions about your own brand guidelines, keeping one point on each correct option.
- 2Adjust the score bands if you change the number of questions, so the top result stays hard to reach.
- 3Send the link to your team or class, then review the scores and the most-missed questions in the dashboard.
Frequently asked questions
What should a social media quiz cover?
The ideas that last: how engagement and reach are measured, what makes a clear call to action, disclosure rules for paid posts and how to handle public complaints.
Can I use this quiz to train new marketing hires?
Yes. Add a few questions about your own brand voice and approval steps, and use the results to plan what to cover in their first weeks.
Why avoid questions about specific platform features?
Features and user numbers change often, so a question that is right today can be wrong in a few months. Principles stay accurate much longer.