A ready-to-use conversational form

Partnership inquiry form template

Sort real partnership proposals from cold pitches. Each type of partner, from integrations to resellers, is asked the one question that shows it could work.

16 questionsAbout 3 min6 branches2 endingsRead the template guide

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Partnership inquiry

0% complete

Thinking of working together? Tell us what you have in mind.

Who are we talking to?

First nameLast nameEmail

What's inside

Every question, and where it leads

Contact info
Short text
Website
Single select
Number
Yes / No
Multi select
Long text
Opinion scale

The conversation

What a respondent is asked, in order.

Thinking of working together? Tell us what you have in mind.

Who are we talking to?

Contact inforequired

And which company?

Short textrequired

Link to your website

Websiteoptional

What kind of partnership?

Single selectrequiredsplits the flow

Which way round would it work?

Single selectrequiredif partnership type is Technology integration

How many of your customers would use it?

Numberoptionalif partnership type is Technology integration

Which market and region do you sell into?

Short textrequiredif partnership type is Reseller or affiliate

Do you already resell anything similar?

Yes / Nooptionalif partnership type is Reseller or affiliate

Roughly how large is your audience?

Numberrequiredif partnership type is Co-marketing

What did you have in mind?

Multi selectoptionalif partnership type is Co-marketing

How many clients do you look after?

Single selectrequiredif partnership type is Agency or implementation partner

What do you do for them?

Short textoptionalif partnership type is Agency or implementation partner

Tell us what you have in mind

Long textrequiredif partnership type is Something else

What would a good outcome look like for you?

Long textrequired

How much do our customers and yours overlap?

Opinion scaleoptional

What sort of timeline are you thinking?

Single selectrequiredsplits the flow

Endings

Thanks. We'll read it properly

Thanks. We'll move quickly on this 🤝

The flow

Where each answer leads. Every route here is editable once the form is yours.

Thinking of working together? Tell us what you have in mind.

2Who are we talking to?*

Contact info

3And which company?*

Short text

4Link to your website

Website

5What kind of partnership?*

Single select

What kind of partnership?

Technology integration

Reseller or affiliate

Co-marketing

Agency or implementation partner

Something else

6Which way round would it work?*

Single select

7How many of your customers would use it?

Number

8Which market and region do you sell into?*

Short text

9Do you already resell anything similar?

Yes / No

10Roughly how large is your audience?*

Number

11What did you have in mind?

Multi select

12How many clients do you look after?*

Single select

13What do you do for them?

Short text

14Tell us what you have in mind*

Long text

15What would a good outcome look like for you?*

Long text

16How much do our customers and yours overlap?

Opinion scale

17What sort of timeline are you thinking?*

Single select

What sort of timeline are you thinking?

Next few weeks

otherwise

Thanks. We'll read it properly

Thanks. We'll move quickly on this 🤝

A labelled route is taken only by answers matching the label

A little guidance

Make the most of your next ask.

Questions to consider for your partnership inquiry form

Which kinds of partnership do you actually want right now, and which should you remove?
What's the one fact that makes each kind of partner worth a call?
Who reads these proposals, and how quickly can they reply to the urgent ones?
Is there a minimum size or market you won't consider, and should the form say so?

How to use the responses

Group proposals by partnership type, since each one goes to a different person or needs a different yardstick. Answer the fast-timeline proposals first. For the rest, the qualifying answer does most of the sorting: an integration nobody's customers would use, or a co-marketing pitch with a tiny audience, can get a polite no. Keep the declined ones in the export, because a partner who wasn't ready this year may be next year.

How to customize and share this template

1Remove the partnership types you don't offer, along with their follow-up questions.
2Change the reply times in both endings to what your team can really keep to.
3Link to the form from your partners page or footer instead of publishing a partnerships email address.

Frequently asked questions

What should a partnership inquiry form ask?

Who the company is, what kind of partnership they want, the one detail that shows it could work, what success looks like and their timeline.

How do I filter out low-quality partnership pitches?

Ask each type of partner a qualifying question, such as audience size for co-marketing or target market for resellers. Weak pitches usually can't answer it.

Why do different partners see different questions?

An integration partner and a reseller need different things from you. Branching asks each only what matters for their kind of deal.

Where should I put a partnership form?

On a partners or work-with-us page, linked from your footer. You can embed it directly or share it as a link.

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