A ready-to-play quiz
An ecommerce lead generation quiz for an online running shop. It matches shoppers to a running shoe, offers an optional email opt-in and always shows the result.
Free to customize. No code needed.
The real thing. Go ahead, try it.
Use this templateWhat's inside
What a respondent is asked, in order.
Shopping for running shoes? Tell us a little about how you run and we'll point you to the pair that suits you.
What's your first name?
Where are you with running right now?
Roughly how far do you run in a typical week?
Put these in order of what matters most in a running shoe.
Have any of these bothered you on runs? Pick any that apply.
Where should we send your match, with a sizing guide and a welcome discount?
Would you also like to hear about new shoes and offers?
Where do you do most of your running?
Last question: what do you want your shoes to feel like?
Endings
Your match: a cushioned daily trainer
Your match: a trail running shoe 🌲
Your match: a stability shoe
Your match: a lightweight tempo shoe
Where each answer leads. Every route here is editable once the form is yours.
Short text
Single select
Dropdown
Ranking
Multi select
Consent
Single select
Single select
A little guidance
Make the most of your next ask.
Only send marketing to people who agreed to it, and use their answers to make the first email relevant: a new runner doing under 10 km a week needs a simple sizing guide, not your race shoes. Export the responses to CSV to see which results come up most so you can stock up, and read the ranking answers to decide whether your product pages should lead with comfort, weight or durability.
A short quiz on a store's site that helps shoppers choose a product and, if they want, collects their email for a follow-up. It swaps a generic signup box for something useful.
Usually not. People who get a useful result first are more likely to trust you with their email, and forcing it can bring in fake addresses.
In many places, yes. A separate opt-in with plain wording, as in this template, lets people get their result without agreeing to marketing.
Near the end, once people have given a few answers and want their result. Here it comes just before the last two questions, and the result shows whether or not they fill it in.
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