Form · Business

Customer information form template

Made for businesses whose customers are mostly people buying for themselves, with the odd company in the mix. It gives your team the record it needs before the first invoice or delivery. Individuals skip straight past the company questions, while business customers are asked for the company name, a tax number and who should receive invoices. It closes by asking how and when they want to hear from you, and records a clear yes or no to marketing.

12 questions~4 min to answer1 branch
customer informationcustomer details formnew customer formclient recordbranching
Use this template

Try it live

Try it as a respondent

Every question, and where it leads

The conversation

What a respondent is asked, in order.

Thanks for choosing us. A few details and your account is ready.

1

First, who are you?

Contact info · required
2

Are you signing up for yourself or for a business?

Single select · requiredsplits the flow
3

What's the business called?

Short text · requiredif customer type is For a business
4

And your role there?

Short text · optionalif customer type is For a business
5

Do you have a tax or VAT number to put on invoices?

Short text · optionalif customer type is For a business
6

Where should invoices go?

Email · requiredif customer type is For a business
7

What address should we have on file?

Address · requiredif customer type is For myself
8

How do you prefer we get in touch?

Single select · required
9

When are you usually easiest to reach?

Multi select · optional
10

How did you first hear about us?

Dropdown · optional
11

Updates and offers

Consent · required
12

Anything we should note on your account?

Long text · optional

Ends with

You're all set ✅

The flow

Where each answer leads. Every route here is editable once the form is yours.

A labelled route is taken only by answers matching the label

What this template uses

  • Contact info
  • Single select
  • Short text
  • Email
  • Address
  • Multi select
  • Dropdown
  • Consent
  • Long text
  • 2 branches

Questions to consider

  • Which fields does your invoicing or delivery process actually need, and which are nice to have?
  • Do you need a tax or VAT number from business customers before you can bill them?
  • Is a postal address necessary, or only a city and country?
  • Who on your team owns the customer record once it arrives, and who updates it later?

How to use the responses

Treat each response as the first version of the customer's record. Copy it into whatever system you bill or deliver from, or export the responses to CSV and import them in a batch. Check the marketing answer before adding anyone to a mailing list, and honour the preferred contact method and time from the first call onwards. The notes field is where access details and special requests hide, so make sure it reaches whoever serves the customer.

How to customize and share it

  1. 1Remove the address fields you never use, or drop the state line if you only serve one country.
  2. 2Rewrite the consent wording so it names what you actually send and how often.
  3. 3Send the link as part of your welcome email, or embed it on the page customers land on after they buy.

Frequently asked questions

What should a customer information form include?

Name, email and phone, an address if you deliver or invoice, and how the customer prefers to be contacted. Business customers also need a company name and a billing contact.

Do I need consent to email customers?

For marketing, in many countries yes. This form asks separately and records a clear yes or no, while service messages about their account go out regardless.

Why ask whether the customer is a business?

Businesses need extra details such as a tax number and an invoice address. Asking first means individuals never see those questions.

Can I export customer information to a spreadsheet?

Yes. Every answer appears in your dashboard and can be exported to CSV, with one column per field.

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Ask like a person. Watch them finish.